While eCommerce continues to rule the world there is still a desire for a physical shopping experience. A lot of innovation is going on in this space too and we can expect to see more physical retail spaces merging with the digital to make everything feel much more personal.
As reported in Wired Magazine, eBay is expanding its reach into the physical world with an experiment at the Rebecca Minkoff flagship store. In the report about the new Rebecca Minkoff store in San Francisco, the article says how “The mirrors come alive. Walk into the fitting room with, say, a blouse and a jacket, and the dark glass lights up with a suggested handbag to match. You can browse the racks at the upscale fashion boutique or swipe through “looks” on massive touchscreens. If you see something you like, you tap in your phone number, and you’ll get a text when it’s ready to try on”. Check out the demo below and read the full article here.
Over at PSFK we can see how Starbucks has been re-imagined by creative agency Bulldog Drummond. They explore how technology can help enable a faster, more efficient and more personalized coffee experience. Also, how to make Starbucks feel more local and be part of the community. We see how they are redefining the “third place” that is not work and not home but somewhere that blends the two. Read the article here.
Meanwhile, Down Under you can now order gourmet burgers at McDonald’s thanks to a unique touchscreen experience. As reported on Digital Buzz Blog, “he Kiosk is extremely easy to use, and focuses on up-selling by tapping into a growing customisation trend that sees increase basket sizes by allowing customers to add seemingly unlimited extras to their burgers. But these also aren’t just any McDonald’s burger, they come served on a wooden plate, with the chips in a mini deep fryer basket too… All delivered to the seat that you select”.