This interactive billboard created by M&C Saatchi Australia updates itself automatically to deliver personalized messages to drivers.
M&C Saatchi Executive Creative Director Ben Welsh called the smart billboards “direct messaging on steroids”.
“It’s quite epic to have a 42 square metre billboard having a chat to you as you drive past. It was an ambitious idea that Lexus really went for, brilliantly brought to life by APN Outdoor and TMS.”
Very clever use of image recognition technology to capture the attention of people used to the same old billboards.