Author Archives: admin

Week of tweets #17 (summer is over edition)

By admin | Published: September 6, 2010
I seem to be very bad at doing this on a weekly basis. I could say it doesn’t matter as nobody reads my blog but I had my highest ever visitor count in August. So no excuses… this better be good! Great! RT @Schwartzie14: 1 of the smartest creatives in advertising gives u some excellent tips [...]
Posted in Brands, Creative, Media, People, Technology | Tagged , , , , , , , , | Leave a comment

How to rise to the top of the tree

By admin | Published: September 1, 2010
The book that inspired this blog, David Ogilvy’s “Confessions of an Advertising Man”, has a chapter dedicated to helping people rise to the top. He talks about being ambitious (but not so aggressive that your fellow workers destroy you), being informed about the business you’re working on and putting in long hours. In the 21st [...]
Posted in Agencies, Brands, People, Technology | Tagged , , , | Leave a comment

Effies down under

By admin | Published: August 27, 2010
The Australian Effie Awards ceremony last night revealed some great winners. Even though we live in a connected world too often we focus on great work coming out of the USA or Europe. There is some amazing work being done in countries like Australia or in Asia. So let’s take a look at some of [...]
Posted in Agencies, Brands, Media, People | Tagged , , , , , | Leave a comment

Tom Dot Com

By admin | Published: August 26, 2010
I while back I started a series profiling some of digital industry’s greats. My first profile was Lars Bastholm, Chief Creative Officer at Ogilvy New York. This time around I want to take a look at Tom Eslinger – Worldwide Interactive Creative Director at Saatchi and Saatchi. What does a WW Interactive Creative Director do exactly? [...]
Posted in People | Tagged , , , , , | Leave a comment

Gaming can make a better world

By admin | Published: August 23, 2010
Fascinating TED presentation by Jane McGonigal where she explores the use of game mechanics to solve real world problems: “In the best-designed games, our human experience is optimized: We have important work to do, we’re surrounded by potential collaborators, and we learn quickly and in a low-risk environment. In her work as a game designer, she [...]
Posted in People, Technology | Tagged , , | Leave a comment

How to make good (digital) campaigns…

By admin | Published: August 23, 2010
In David Ogilvy’s book “Confessions of an Advertising Man” he points out that there are real specific factors to consider when it comes to advertising in certain categories. Online, things are no different. You can’t apply a cookie cutter approach to any product but need to understand the category and what people might expect from [...]
Posted in Agencies, Brands, Technology | Tagged , , , , , , , , , , | Leave a comment

How stuff goes viral

By admin | Published: August 18, 2010
Jonah Peretti, the guy behind New York start-up BuzzFeed, put together this presentation on how web content goes viral. According to Jonah the key to success is taking advantage and successful tapping the BWN – that’s the Bored at Work Network. They are the millions and millions of us who sit behind our screens, tweeting, [...]
Posted in Media, People | Tagged , , | Leave a comment

Are you post-digital?

By admin | Published: August 11, 2010
I posted a previous version of this presentation in April but this new updated version presented by Gareth Kay this week is even better. To sum up, our agency briefs need to change now we live in a post-digital world… View more presentations from Gareth Kay. Tweet This Post
Posted in Creative, Media, People | Tagged , , | Leave a comment

Smells like great response

By admin | Published: August 11, 2010
If you have not seen this already, this case study video from Wieden + Kennedy shows how they took a successful TV campaign and made it even bigger through social media… The results have been pretty amazing: On day 1 the campaign received almost 6 million views (more than Obama’s victory speech) On day 2 old spice had 8 of the 11 [...]
Posted in Agencies, Brands, Media | Tagged , , | Leave a comment

Week of Tweets #16 (the lazy edition)

By admin | Published: August 8, 2010
I noticed that my last summary of my best tweets was exactly a month ago. Well I was on holiday then off work sick so I have some excuses. Now I have a month of tweets to choose from but they were thin on the ground. Enough dithering… let’s get on with it already! Avant garde [...]
Posted in Agencies, Brands, Creative, Media, Technology | Tagged , , , , , | Leave a comment