Author Archives: admin
Cross-culture creativity
Thanks to the internet we now live in a global culture. Anyone can see the same thing at the same time. Even with the “great firewall” the Chinese have ways to access to the same content as someone in New York, London or Sydney. Because of this more and more brands are seeking to communicate [...]
Digital Media Awards 2012
This month’s Digital Media Awards ceremony in Beijing as part of the Digital Asia Festival highlighted some world-class creative thinking from across the region. I love this gold winner in the social media category from DDB DM9JaymeSyfu in the Philippines. It’s an integrated digital campaign by Gabriela, one of the world’s foremost advocates for women’s rights, [...]
Posted in Agencies, Creative, Technology Tagged BMW, Clemenger BBDO, Coke, DDB DM9JaymeSyfu, Interone, social, TEDx, Wunderman Leave a comment
Spikes with a conscience
The newly announced winners at Spikes Asia show that marketing with a conscience is now a mainstream trend. Whether it’s sustainability or social responsibility, brands are discovering that doing good is good for everyone – even the bottom line. The best example from Spikes was the Grand Prix winner in the Digital category. The Connecting [...]
The UX of campaigns
A few years ago Josh Porter and Josh Brewer launched a site called 52 Weeks of UX. It was, and still is, an invaluable resource for anyone creating meaningful and effective user experiences for the web, mobile and beyond. Recently I’ve been approaching the development of advertising/marketing campaigns from a UX mindset. I’m not talking [...]
Posted in Brands, Creative, People Tagged campaigns, Josh Brewer, Josh Porter, marketing, UX Leave a comment
The internet’s 3rd wave
As casual gaming company Zygna tanks, losing 42 percent of its value with a knock-on effect to Facebook, the writing is on the wall that the second dotcom bubble is ready to pop. For those of us in the business who lived through the first one it’s time to look beyond the current worries and [...]
Cannes Reinvented
When the Cannes Lions changed their mantra to being a “festival of creativity” it was because of the sea change that digital was stirring where the word “advertising” was quickly becoming rather meaningless. In many ways “digital” is an obsolete word today since it has become the electricity that runs through every aspect of our [...]
Posted in Agencies, Brands, Creative, Technology Tagged Cannes, Chipotle, Mobile Medic, Montblanc, Nike, R/GA Leave a comment
Cyber Grand Prix – this is the new digital
Another year and another wake up call for the advertising industry. Everything is now digital but not how you think. From the Outdoor Lions to PR and Promo, everything has digital running through it – because that’s how it should be. It reflects the reality of the world we live in. The internet is like [...]
Posted in Agencies, Brands, Creative, Technology Tagged Cannes, Cyber, Nike, R/GA, Sweden Leave a comment
Cannes Outdoor Grand Prix – it’s invisible
This innovate idea drove off with the Cannes Lions Outdoor Grand Prix and nobody saw it coming. To communicate a car’s zero-emission technology agency Jung von Matt focused on its “invisible” impact on the environment by making the car itself invisible. Using LED lights and a camera which reflected a live feed, an invisible Benz [...]
Posted in Brands, Creative, Technology Tagged digital, Jung von Matt, Mercedes, outdoor Leave a comment
Cannes 2012
So the the first great project to win a Grand Prix this year is the Small Business Saturday campaign for Amex – winning in the Promo & Activation category. Developed by CP+B and Digitas, the campaign saw AmEx give small stores around America a digital toolkit to help them participate in the day, with instructions [...]
Microsoft Envisions a Surface-Filled, Voice-Activated Future