My recent Tweets- digitaladman: Fascinating stuff... RT @mashable: The Next 5 Years in Social Media - http://mash.to/2AIdB
- digitaladman: Coming soon... RT @PSFK: Imagining Connected Devices, Homes, And Automobiles Of The Future http://su.pr/22OmiJ
- digitaladman: Lots to ponder... RT @mashsocialmedia: The Future of Ad Agencies and Social Media - http://mash.to/2AxaV
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Category Archives: Creative
Are you post-digital?
I posted a previous version of this presentation in April but this new updated version presented by Gareth Kay this week is even better. To sum up, our agency briefs need to change now we live in a post-digital world…
View more presentations from Gareth Kay.
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Week of Tweets #16 (the lazy edition)
I noticed that my last summary of my best tweets was exactly a month ago. Well I was on holiday then off work sick so I have some excuses. Now I have a month of tweets to choose from but they were thin on the ground. Enough dithering… let’s get on with it already!
Avant garde [...]
Also posted in Agencies, Brands, Media, Technology Tagged Facebook, Keiichi Matsuda, Media Kitchen, MIT, NY Times, Zynga Leave a comment
iWant an iPad
Been on vacation for most of July so apologies for being so quiet. At my hotel in Greece there were two public PCs connected to the web. Unfortunately they were being hogged by teenagers on Facebook. Mostly kids from the Czech republic. Sitting waiting for them to get bored and let me use the computer [...]
Digital roars at Cannes Lions
It has been an exciting week at Cannes for anyone who has been slogging away in the digital space for many years. Finally it has taken its true position as the driver of 21st century marketing communications. Digital has extended its reach into direct, promo and activation in an unprecedented way this year. What is [...]
Also posted in Agencies, Brands, Media, Technology Tagged BBDO, Cannes Lions, DDB, Ester, Fun Theory, HBO, ORCON, TBWA, Volkswagwen Leave a comment
How to write potent webcopy
As regular readers know, I’m going through each chapter in David Ogilvy’s book “Confessions of an Advertising Man” while giving them a digital update. When I came to the chapter “How to write potent copy” I realised that not being a copywriter might put me at a disadvantage. So I called upon my colleague Henk [...]
Week of Tweets #14
Welcome to another edition of my regular roundup of favourite tweets.
Instant advertising… NYTimes: An Ad Engine to Put ‘Mad Men’ Out of Business http://nyti.ms/by4u4L
How automated can advertising get? This article covers some new developments in banner advertising.
Great idea… RT @intersphere: Condom brand uses#Chatroulette to create an HIV awareness campaignhttp://bit.ly/a7g4vl
Hope the video below doesn’t offend anyone. [...]
Also posted in Media, Technology Tagged 3D, BMW, Budweiser, Chatroulette, display, Facebook, iPad, location, Pepsi, PlaceLocal, YouTube Leave a comment
Tipping point?
The unconfirmed (as of 7th June) that Lars Bastholm (chief digital creative officer of Ogilvy North America) is to be named the overall chief creative officer for the agency has many tongues wagging. The comments on AdAge have been fascinating. Here are just a few…
By digschulman | NEW YORK, NY
Having been on both [...]
D&AD Winners
Last night the D&AD winners were announced at a gala dinners in London. No big surprises to be honest but the winners definitely deserved their pencils. Here are a couple of my favourites:
Developed by Domani Studios, this site was launched as a celebration of the 40th anniversary of the Apollo 11 launch. Commissioned by the [...]
Week of tweets #17 (summer is over edition)