My recent Tweets- digitaladman: Fascinating stuff... RT @mashable: The Next 5 Years in Social Media - http://mash.to/2AIdB
- digitaladman: Coming soon... RT @PSFK: Imagining Connected Devices, Homes, And Automobiles Of The Future http://su.pr/22OmiJ
- digitaladman: Lots to ponder... RT @mashsocialmedia: The Future of Ad Agencies and Social Media - http://mash.to/2AxaV
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Category Archives: Agencies
Effies down under
The Australian Effie Awards ceremony last night revealed some great winners. Even though we live in a connected world too often we focus on great work coming out of the USA or Europe. There is some amazing work being done in countries like Australia or in Asia. So let’s take a look at some of [...]
Also posted in Brands, Media, People Tagged DDB, Effies, FBI radio, McDonalds, Naked Communications, Richard Branson Leave a comment
How to make good (digital) campaigns…
In David Ogilvy’s book “Confessions of an Advertising Man” he points out that there are real specific factors to consider when it comes to advertising in certain categories. Online, things are no different. You can’t apply a cookie cutter approach to any product but need to understand the category and what people might expect from [...]
Also posted in Brands, Technology Tagged Alli, asylum626, Domino Pizza, Doritos, Ogilvy, Poise, Queensland Tourism, RAPP, Virgin Atlantic, Webby Awards, Whoopi Goldberg Leave a comment
Smells like great response
If you have not seen this already, this case study video from Wieden + Kennedy shows how they took a successful TV campaign and made it even bigger through social media…
The results have been pretty amazing:
On day 1 the campaign received almost 6 million views
(more than Obama’s victory speech)
On day 2 old spice had 8 of the 11 [...]
Week of Tweets #16 (the lazy edition)
I noticed that my last summary of my best tweets was exactly a month ago. Well I was on holiday then off work sick so I have some excuses. Now I have a month of tweets to choose from but they were thin on the ground. Enough dithering… let’s get on with it already!
Avant garde [...]
Also posted in Brands, Creative, Media, Technology Tagged Facebook, Keiichi Matsuda, Media Kitchen, MIT, NY Times, Zynga Leave a comment
Week of Tweets #15
Last update before the holidays. Things have been a little quiet after all the Cannes fuss died down. But there were still a few gems…
RT @glueisobar: Nice campaign for Dulux: have a read of the blog and watch the film in HD on YouTube. http://www.letscolourproject.com
It’s been a while since anyone has “Done a Sony” but [...]
Also posted in Brands, Media, People, Technology Tagged 3D, Albion, Apple, AR, Cannes, Dulux, Euro RSCG, Frog Design, iAd, New Yorker, Nike, Prince, Qualcomm, Viral Leave a comment
Digital roars at Cannes Lions
It has been an exciting week at Cannes for anyone who has been slogging away in the digital space for many years. Finally it has taken its true position as the driver of 21st century marketing communications. Digital has extended its reach into direct, promo and activation in an unprecedented way this year. What is [...]
Also posted in Brands, Creative, Media, Technology Tagged BBDO, Cannes Lions, DDB, Ester, Fun Theory, HBO, ORCON, TBWA, Volkswagwen Leave a comment
Tipping point?
The unconfirmed (as of 7th June) that Lars Bastholm (chief digital creative officer of Ogilvy North America) is to be named the overall chief creative officer for the agency has many tongues wagging. The comments on AdAge have been fascinating. Here are just a few…
By digschulman | NEW YORK, NY
Having been on both [...]
D&AD Winners
Last night the D&AD winners were announced at a gala dinners in London. No big surprises to be honest but the winners definitely deserved their pencils. Here are a couple of my favourites:
Developed by Domani Studios, this site was launched as a celebration of the 40th anniversary of the Apollo 11 launch. Commissioned by the [...]
How to rise to the top of the tree