Category Archives: Agencies
Spikes with a conscience
The newly announced winners at Spikes Asia show that marketing with a conscience is now a mainstream trend. Whether it’s sustainability or social responsibility, brands are discovering that doing good is good for everyone – even the bottom line. The best example from Spikes was the Grand Prix winner in the Digital category. The Connecting [...]
Cannes Reinvented
When the Cannes Lions changed their mantra to being a “festival of creativity” it was because of the sea change that digital was stirring where the word “advertising” was quickly becoming rather meaningless. In many ways “digital” is an obsolete word today since it has become the electricity that runs through every aspect of our [...]
Also posted in Brands, Creative, Technology Tagged Cannes, Chipotle, Mobile Medic, Montblanc, Nike, R/GA Leave a comment
Cyber Grand Prix – this is the new digital
Another year and another wake up call for the advertising industry. Everything is now digital but not how you think. From the Outdoor Lions to PR and Promo, everything has digital running through it – because that’s how it should be. It reflects the reality of the world we live in. The internet is like [...]
Also posted in Brands, Creative, Technology Tagged Cannes, Cyber, Nike, R/GA, Sweden Leave a comment
Cannes 2012
So the the first great project to win a Grand Prix this year is the Small Business Saturday campaign for Amex – winning in the Promo & Activation category. Developed by CP+B and Digitas, the campaign saw AmEx give small stores around America a digital toolkit to help them participate in the day, with instructions [...]
Evian Smart Drop
This smart idea from BETC Paris will help Evian sell its products directly to consumers with the promotion of a new online delivery service, and the release of a new digital device it plans to make available widely in 2013. The device takes the form of at fridge and enables water delivery with the push [...]
Big winners in the Big Apple
The awards season is in full swing now and next off the block are the New York Festivals. In the Interactive category the big winner (Gold World Medal) was DDB Paris for their Greenpeace project “A New Warrior”. It has been around for a while but still doing well in the award festivals.
DDB are on [...]
Best of Webby Awards
Congratulations to all the 2012 Webby Award winners. Let’s take a look at some of my personal favorites.
Akestam Holst won in the Augmented Reality category for their Sound of Football project for Pepsi Refresh – an initiative with the potential to revolutionize blind football but also change everyday life for the visually impaired community. You [...]
Also posted in Brands, Creative, Technology Tagged Akestam Holst, Email, Grupo Gallegos, HTML5, Intel, Nexus, Pepsi, Webby Awards Leave a comment
SXSW interactive winners
Let’s check out the winners of this year’s SXSW interactive awards. No doubt they all celebrated with a blow-out barbeque (one of the big reasons I’d like to go next year.
In the Activism category the top prize went to Slavery Footprint created by Unit 9. Hopefully the pressure of winning won’t result in them running [...]
Also posted in Brands, Creative, Technology Tagged Lego, Lights, Stink Digital, SXSW, Tool, Tribal DDB, Unit 9 Leave a comment
SXSW – where innovation gets unboxed
For the past few years SXSW has slowly grown in stature to become one of the premier global events for innovative ideas and a launch pad for the next generation dotcom businesses. This year, more than ever it is a magnet for brands, marketers and agency folk looking for the next big thing. Let’s take [...]
Also posted in Brands, Creative, Technology Tagged Adage, American Express, BBH, Kraft, Marvel, Pepsi, SXSW Leave a comment
Digital Media Awards 2012