My recent Tweets- digitaladman: Fascinating stuff... RT @mashable: The Next 5 Years in Social Media - http://mash.to/2AIdB
- digitaladman: Coming soon... RT @PSFK: Imagining Connected Devices, Homes, And Automobiles Of The Future http://su.pr/22OmiJ
- digitaladman: Lots to ponder... RT @mashsocialmedia: The Future of Ad Agencies and Social Media - http://mash.to/2AxaV
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Category Archives: People
How to rise to the top of the tree
The book that inspired this blog, David Ogilvy’s “Confessions of an Advertising Man”, has a chapter dedicated to helping people rise to the top. He talks about being ambitious (but not so aggressive that your fellow workers destroy you), being informed about the business you’re working on and putting in long hours. In the 21st [...]
Also posted in Agencies, Brands, Technology Tagged Chatroulette, David Ogilvy, Iain Tait, TED Leave a comment
Effies down under
The Australian Effie Awards ceremony last night revealed some great winners. Even though we live in a connected world too often we focus on great work coming out of the USA or Europe. There is some amazing work being done in countries like Australia or in Asia. So let’s take a look at some of [...]
Also posted in Agencies, Brands, Media Tagged DDB, Effies, FBI radio, McDonalds, Naked Communications, Richard Branson Leave a comment
Tom Dot Com
I while back I started a series profiling some of digital industry’s greats. My first profile was Lars Bastholm, Chief Creative Officer at Ogilvy New York. This time around I want to take a look at Tom Eslinger – Worldwide Interactive Creative Director at Saatchi and Saatchi.
What does a WW Interactive Creative Director do exactly? [...]
Gaming can make a better world
Fascinating TED presentation by Jane McGonigal where she explores the use of game mechanics to solve real world problems:
“In the best-designed games, our human experience is optimized: We have important work to do, we’re surrounded by potential collaborators, and we learn quickly and in a low-risk environment. In her work as a game designer, she [...]
How stuff goes viral
Jonah Peretti, the guy behind New York start-up BuzzFeed, put together this presentation on how web content goes viral. According to Jonah the key to success is taking advantage and successful tapping the BWN – that’s the Bored at Work Network. They are the millions and millions of us who sit behind our screens, tweeting, [...]
Are you post-digital?
I posted a previous version of this presentation in April but this new updated version presented by Gareth Kay this week is even better. To sum up, our agency briefs need to change now we live in a post-digital world…
View more presentations from Gareth Kay.
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Week of Tweets #15
Last update before the holidays. Things have been a little quiet after all the Cannes fuss died down. But there were still a few gems…
RT @glueisobar: Nice campaign for Dulux: have a read of the blog and watch the film in HD on YouTube. http://www.letscolourproject.com
It’s been a while since anyone has “Done a Sony” but [...]
Also posted in Agencies, Brands, Media, Technology Tagged 3D, Albion, Apple, AR, Cannes, Dulux, Euro RSCG, Frog Design, iAd, New Yorker, Nike, Prince, Qualcomm, Viral Leave a comment
Shift Happens
Great presentation from Aki Spicer, Fallon’s Director of Digital Strategy who conducted a workshop at VCU Brandcenter’s Executive Training Program for account planners.
“The Engagement Opportunity” outlines the evolving role and function of strategic planning in this age of digital and social technologies and proposes a methodology for integrated creative ideation.
No doubt Aki [...]
How to write potent webcopy
As regular readers know, I’m going through each chapter in David Ogilvy’s book “Confessions of an Advertising Man” while giving them a digital update. When I came to the chapter “How to write potent copy” I realised that not being a copywriter might put me at a disadvantage. So I called upon my colleague Henk [...]
Week of tweets #17 (summer is over edition)