Category Archives: Brands

Week of tweets #17 (summer is over edition)

By admin | Published: September 6, 2010
I seem to be very bad at doing this on a weekly basis. I could say it doesn’t matter as nobody reads my blog but I had my highest ever visitor count in August. So no excuses… this better be good! Great! RT @Schwartzie14: 1 of the smartest creatives in advertising gives u some excellent tips [...]
Also posted in Creative, Media, People, Technology | Tagged , , , , , , , , | Leave a comment

How to rise to the top of the tree

By admin | Published: September 1, 2010
The book that inspired this blog, David Ogilvy’s “Confessions of an Advertising Man”, has a chapter dedicated to helping people rise to the top. He talks about being ambitious (but not so aggressive that your fellow workers destroy you), being informed about the business you’re working on and putting in long hours. In the 21st [...]
Also posted in Agencies, People, Technology | Tagged , , , | Leave a comment

Effies down under

By admin | Published: August 27, 2010
The Australian Effie Awards ceremony last night revealed some great winners. Even though we live in a connected world too often we focus on great work coming out of the USA or Europe. There is some amazing work being done in countries like Australia or in Asia. So let’s take a look at some of [...]
Also posted in Agencies, Media, People | Tagged , , , , , | Leave a comment

How to make good (digital) campaigns…

By admin | Published: August 23, 2010
In David Ogilvy’s book “Confessions of an Advertising Man” he points out that there are real specific factors to consider when it comes to advertising in certain categories. Online, things are no different. You can’t apply a cookie cutter approach to any product but need to understand the category and what people might expect from [...]
Also posted in Agencies, Technology | Tagged , , , , , , , , , , | Leave a comment

Smells like great response

By admin | Published: August 11, 2010
If you have not seen this already, this case study video from Wieden + Kennedy shows how they took a successful TV campaign and made it even bigger through social media… The results have been pretty amazing: On day 1 the campaign received almost 6 million views (more than Obama’s victory speech) On day 2 old spice had 8 of the 11 [...]
Also posted in Agencies, Media | Tagged , , | Leave a comment

Week of Tweets #16 (the lazy edition)

By admin | Published: August 8, 2010
I noticed that my last summary of my best tweets was exactly a month ago. Well I was on holiday then off work sick so I have some excuses. Now I have a month of tweets to choose from but they were thin on the ground. Enough dithering… let’s get on with it already! Avant garde [...]
Also posted in Agencies, Creative, Media, Technology | Tagged , , , , , | Leave a comment

Making great online videos

By admin | Published: July 28, 2010
Regular readers of this blog will know that I am gradually going through David Ogilvy’s book “Confessions of an Advertising Man” and giving a 21st century spin to all the various chapters. This time it is all about making good TV commercials. What would David make of today’s world where people probably spend more time online [...]
Also posted in Agencies, Creative, Media | Tagged , , , , , , , , | Leave a comment

iWant an iPad

By admin | Published: July 27, 2010
Been on vacation for most of July so apologies for being so quiet. At my hotel in Greece there were two public PCs connected to the web. Unfortunately they were being hogged by teenagers on Facebook. Mostly kids from the Czech republic. Sitting waiting for them to get bored and let me use the computer [...]
Also posted in Creative, Technology | Tagged , , | 1 Comment

Week of Tweets #15

By admin | Published: July 8, 2010
Last update before the holidays. Things have been a little quiet after all the Cannes fuss died down. But there were still a few gems… RT @glueisobar: Nice campaign for Dulux: have a read of the blog and watch the film in HD on YouTube. http://www.letscolourproject.com It’s been a while since anyone has “Done a Sony” but [...]
Also posted in Agencies, Media, People, Technology | Tagged , , , , , , , , , , , , , | Leave a comment

Digital roars at Cannes Lions

By admin | Published: June 24, 2010
It has been an exciting week at Cannes for anyone who has been slogging away in the digital space for many years. Finally it has taken its true position as the driver of 21st century marketing communications. Digital has extended its reach into direct, promo and activation in an unprecedented way this year. What is [...]
Also posted in Agencies, Creative, Media, Technology | Tagged , , , , , , , , | Leave a comment