June 8, 2009

Creativity online

This interesting white paper (sponsored by HP) takes a look at agencies pushing the boundaries of creativity online. It includes interviews with industry experts from Goodby, Silverstein & Partners, Crispin Porter + Bogusky  and BBDO. Read case studies about award-winning projects such as Doritos Hotel 626 among others.

It’s fascinating to get an inside view on how digital is transforming brand communication.

Download the white paper here.

Thanks to my good friend and ex-colleague David Brown for sharing this with me.

June 5, 2009

Reality check

3574519256_8c11824810In this interesting blog post on AD LAB Ilya Vedrashko reviews some of the most recent augmented reality microsites.

He looked at Eminem’s Relapse UK microsite, GE’s Plug Into The Smart Grid, Nissan’s Good Decision, USPS’s Virtual Box Simulator, and two Star Trek promos.

Interesting to read his impression plus the comments. Will this end up as another gimmick or evolve into something more interesting? Perhaps we will see more uses for this on mobile. See this demo >

Check out Ilya’s article here.

June 4, 2009

Portfolio Night 7

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Portfolio Night is an annual event that has become the ultimate recruiting ground for young new creative talent. On June 11th, from Amsterdam to Beijing, Chicago to Kuala Lumpur, Lisbon to Singapore and beyond… creative directors from major agencies will be looking at portfolios from bright new talent. There they hope to get tips from experts and even be offered a job. The creative directors hope to discover fresh thinking and new blood to bring into their teams.  I will be participating at the Amsterdam event which is already sold out. Hope to see you there.

http://portfolionight.com