February 22, 2010

Week of Tweets #7

The Twitterverse continues to expand and grow. Will Google Buzz bring all that to an end? For now, here is another list of the best of my tweets…

Consumer-generated ads? Oh, by the way… the winner is an advertising creative director, writer, film maker… http://bit.ly/cM9C5R

  • Yes, crowd-sourcing is the buzz-word du jour and the idea of agencies disappearing to be replaced by creative customers who come up with amazing ad campaigns. But as this article discovers, those average Joe consumers are actually advertising experts after all!

I’m jumping on the sofa! NYTimes: You, Too, Can Soon Be Like Tom Cruise in ‘Minority Report’ http://s.nyt.com/u/BhL


  • Interesting article looks at how the imaginary user-interface of the future has actually been developed into a working version.

bits-mousetrack-custom2

Fascinating NYTimes: Viewing the Mouse Tracks You Leave Behind http://s.nyt.com/u/Bna

  • The New York Times always has great articles about technology. This story about an application developed by Anatoly Zenkov, a Russian graphic designer and programmer, shows how people interact on a computer screen. Cool stuff.

The geek will inherit the earth. RT @PSFK: The New Agency Superstar: The Digital Technologist http://su.pr/23jMEw

  • With more and more technically innovative projects appearing it is finally time that the techies get their dues.

Sign of the times RT @nickburcher: Facebook pages promoted with TV ads and offline media – Smirnoff, Lynx Twist … http://bit.ly/aMNanu

mishmash

  • Used to be a time when URLS were a required addition to most ads but now it seems like Facebook has taken over. Is it the new web? I have a horrible AOL walled-garden feeling coming on.

Customers give it up to get more. Telegraph article: Advertising is getting personal – at http://bit.ly/aQcuKa

  • This article shows that customers are gradually letting brands into their lives a little more in exchange for something of value. I liked this quote – “the sexy job in the next ten years will be statisticians.”

Let’s end with a smile…

I like it RT @dabitch: ha ha ha : http://www.shadyurl.com/ “Don’t just shorten your url, make it suspicious and frightening”

  • I put in my own blog URL and got this: http://5z8.info/this_persons_account_has_been_hacked_i4y1r_gain-inches
February 19, 2010

100 things to watch in 2010

Thanks to DigitalBuzz blog for bringing this JWT presentation to my attention. Definitely worth a read…

View more presentations from iainwhite.
February 17, 2010

Wired Magazine Goes Digital

This new video from WIRED magazine shows what their publication could look like on tablets like the iPad. The advertising possibilities are very exciting. Check the story here >

February 15, 2010

Map of the future

While everyone is buzzing about social media the world of online maps has not been snoozing. As we can see from this TED video filmed last week, Blaise Aguera y Arcas (an architect at Microsoft Live Labs, architect of Seadragon, and the co-creator of Photosynth) shows how far they are taking Bing maps. I love the integration of geo-tagged Flickr photos and live video (surprised the demo worked – Microsoft don’t have the greatest demo track record). Meanwhile, over at Google, their Labs division continues to innovate with features such as Drag ‘n’ Zoom, Aerial Imagery and Rotatable Maps. Read all about it here on Mashable >

Here’s one last little treat. Google Buzz Mobile is integrated into Google Maps so you can see who is saying what where. Take a look at New York – you’ll soon realise that A: People are not very interesting…. and B: Neither are you if all you do it check what people near you are buzzing about. Go to a museum instead. I hear there are a few in NY 🙂

February 12, 2010

Fresh ideas for QR codes

SET, a Japanese company, have made a QR Code from Frisk Mints, the number one selling mint in Japan. According to the 2d code blog, “the QR Code was put together to show some of their clients what was possible. SET is now promoting the use of what they call built codes which SET believe offer brands a unique opportunity to connect the real world to the online world”.

February 5, 2010

2020 Vision

It’s been a fascinating 10 years in digital which began with the burst of a bubble and ended with another one in full expansion, driven by a social media gold rush and the app economy. I’ve posted a few articles here about the trends to watch in 2010 but I thought I’d go even further. Since the last ten years have felt like the blink of an eye let’s jump to 2020 – which will be here faster than you can imagine. What will the world of advertising look like then? Like the video above? Or something very different? Let’s get in the Delorean, turn on the flux capacitor and fast forward 10 years….

Putting the ME in media

Social networking has exploded in the past 5 years. Since the famous Time Magazine Person of the Year cover in 2006 that declared You as the winner – thanks to the web 2.0 phenomenon – the idea of user-generated content and viral media hasn’t stopped growing. Social search is now a buzzword with recommendations by friends being valued as a way for brands to get new customers. In 2020 this will be taken to new lengths where anyone can be an advertising medium. Jason Sandler with his Iwearyourshirt.com is already a frontrunner in this.

Now picture this – you will be paid by brands to place their products in your life. The more popular you are the higher your price will be. In an age when anyone can be a micro-celebrity, endorsement deals will run from branded lifestream pages to being paid to eat certain things, wear particular brands of clothes or frequent the hippest night spots. The Foursquare mayor of the hottest club in town will be there because he’s being paid. In the same way that sites let Google sell space on their site, people will allow Google to sell their life to the highest bidder. Who needs to work when you are handed all the products you want so your friends can see you using them? “Google me” will have a whole new meaning!

Roles reversed in the future ad agency

In 2020 there will be a new breed of advertising agency. You won’t find so-called “creative people” with their feet on desks dreaming up new campaigns. The ideas will be created by the focus groups that once told agencies if they liked the campaign concepts. Brainstorms will involve the very people who will end up seeing the brand messages. Now the guys who used to come up with ideas will be reduced to talent show judges, sitting on a panel to say which of the customer-generated ideas are worth running with. Needless to say, the results won’t be very beautiful. As Michael Lebowitz of Big Spaceship recently said, “I like the wisdom of crowds but I don’t like the output of crowds”. Is this what all future advertising will look like when the man in the street takes control?


Living in the clouds

Cloud computing is still a relatively new thought to many people. Fast forward ten years and our whole lives will be in the cloud. Go into Starbucks in 2020 and pick up one of the dirt cheap iPads lying around. Using biometric sensors it will immediately give you access to all your personal information and media files. It will know what coffee you prefer so it will be just brought over to you. Your invisible cloud will be cross-referenced with the clouds of everyone else in the cafe. If your status is “looking for a good time” you’ll be paired with the person nearest to you that matches your brand preferences, sexual tastes and income bracket. You’ll each receive a photo of your match then you can make your move. Don’t worry about paying for your coffee – Starbucks is one of your sponsors and all your friends have just been told that you’re having a Skinny Cinnamon Dolce Latte right now.

What do you think the world of advertising will be like in 2020? Leave your comments.

February 3, 2010

Week of Tweets #6

Time for another round up of the tweets/retweets I made this past week that I think deserve a second viewing…

I’m watching… RT @adamcoomes: The future of the web: trends to watch http://is.gd/6Xgxf

  • Interesting Mashable article – What the Web of Tomorrow Will Look Like: 4 Big Trends to Watch. It will be accessible anywhere, will not focus around the computer, will be media-centric and social media will be its largest component. Read it all here.

Video- The Dawn of Apple’s Dominance: Digital Hub Strategy 2001, Revisited. http://bit.ly/9OxVFy

  • In 2001 Steve Jobs set out his vision for the future… and it hasn’t deviated. Read the article.

Good points RT @Razorfish: Why most digital ads still fail to be effective (via @adagehttp://bit.ly/b85JEO

  • They are too complex. They take too long to get to the point. They are ambiguous. They are visually bland — or, worse, ugly…. and the list goes on.

Great RT @gracesmith: Better User Experience With Storytelling http://is.gd/7ixIu is really fantastic article (via @jankowarpspeed)

  • Smashing magazine always has great content. This is no exception.

Thanks! RT @ScottSeaborn: DigitalBuzz Slideshare: 2010 Youth Trends Report: If you’re looking for some insights…http://bit.ly/cUi6nq

2010 Youth Trends Report Part1

  • Check out the other presentations here.
and some wisdom to send you on your way…
Great quote RT @BBHLabs: “I like the wisdom of crowds but I don’t like the output of crowds” Michael Lebowitz of @bigspaceship at #smw
……………..

iPadvertising

With all those empty spaces appearing on websites viewed by iPad users, it clearly wasn’t going to be long before advertisers saw an opportunity. The little blue brick icon representing a missing plugin was the perfect invitation for Lego to develop the first Flash-free iPadvertising…

ipad-lego