March 16, 2011

Augmented Angels

Great example of digital provoking physical reactions (some a bit rude but hey it’s England). Lynx Excite generated a lot of buzz with this augmented reality angel using a digital billboard London’s Victoria station.

March 2, 2011

Month of tweets #2

Spring is on its way (supposedly) and it’s that time when I take a look back at some of my favourite tweets of the month.

Feb 1: All in one place… RT @mariegoupry: RT @kevinjosselin[Compilation] 10 Incredible Interactive YouTube Videoshttp://su.pr/1SJp7w

  • This kind of thing is great for internal training (ass kicking) to get people thinking about new ways to use online video.

Feb 8: Beautiful… RT @ScottSeaborn: Creative Review: Mulberry says it with (digital) flowers: http://bit.ly/gZiy2r

  • There were a lot of dull online campaigns for Valentines (like Barbie and Ken) but this one stood out as being something special…

Feb 9: Fascinating article… RT @frogdesign: The Art of Creating Emotional Attachments to Digital Objects http://bit.ly/gRVlk3

Feb 12: When the readers become writers (or the evolution of advertising creative) – great presentation by @edwardboches http://slidesha.re/etrmXn

  • If you don’t follow Edward Boches then you are missing out. He is Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen. This is just one of his inspiring presentations…
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Feb 15: Like it… RT @ericphu: Another nice, simple campaign for KLM
  • KLM are using the viral video from really well to spread their message. After their Surprise video this one continues to show how good their service is (shame it isn’t true:)

Feb 22: PHD birthday ad invites marketers to up their game – on Brand Republic http://bit.ly/gsJJui

  • OK, kids don’t really talk like this but the thought is very powerful. Are we going to be ready for these spoilt brats when they become consumers with their own monthly paychecks to blow?


Feb 22: Google Zeitgeist: Great Minds of Our Time – great post on Brainpicker… http://bit.ly/h3INF3

  • If you are looking for some inspiration check out these videos featuring people like Lee Clow, Alex Bogusky and Salman Rushdie

Feb 28: Sweet… RT @adenhepburn: Here is a great use for AR – Ford C-Max Augmented Reality Billboards http://bit.ly/hlDl5i


and finally:

Feb 28: This boy will go far… well to SXSW at least. RT @brunoclement: The World’s Greatest Opportunity http://slidesha.re/i1vRdO

  • How do you get other people to pay for your trip to an expensive industry conference. You just need a smart idea.