November 23, 2011

Augment your energy

Lucozade Energy has launched The YES List – featuring seven limited edition bottles designed by some of the UK’s hottest music artists – using Augmented Reality via a mobile app.

Working closely with Aurasma, agency Billington Cartmell exploited an innovative feature of the technology, cylindrical mapping, where the Aurasma app’s interface recognises the 3D surface of the bottle and augments it with exclusive video content – an industry first. Once a smartphone equipped with the app is pointed at Plan B or Tinie Tempah’s limited edition bottle the design suddenly springs to life with the artist themselves directing fans to watch the ‘making of’ documentary with a simple touch of the screen.

November 21, 2011

Catch that eel

B-Reel have taken projection mapping one step further with this installation that allows people to play a game of Eels in 3 dimensions using mobile. Will be interesting to see how this technology develops further with some investment from a major brand. Then everyone will be doing it.

November 14, 2011

British Rule?

Who develops the best digital campaigns? America? Sweden? Japan? Who about Britain? Let’s take a look at the winners of the BIMA Awards (British Interactive Media Association) to see some amazing work coming out of Britain right now.
The Grand Prix went to AMV BBDO for the Who Killed Deon campaign for the Metropolitan Police. Their previous campaign was the highly awarded “Choose a different ending” interactive video. This one is just as powerful.

Winning the top prize in the Advertising category were Media Monks for their Desperados Experience YouTube takeover.

Profero took the top prize in the Automotive, Integrated & Outdoor/Installation categories (as well as being named agency of the year) for the MINI World Record Attempt. It’s a great example of a digital installation being used as the basis of a viral video/social campaign.

In the Consumer Goods and Services category AMV BBDO won the top prize for their Wrigley’s 5 Nightjar project. It’s a mobile game which places the player alone in space and challenges them to escape using only sound. People had to see with their ears.

See the full case video here

So, do the British hold their own against the best of the world? I think so.

For the full list of BIMA winners (but unfortunately no links) go here.

November 7, 2011

Kinect tomorrow

Microsoft continue their quest to convince everyone that they are a technology company for the future rather than the past. Here is their latest video showing what Kinect could become.