May 4, 2012

Big winners in the Big Apple

The awards season is in full swing now and next off the block are the New York Festivals. In the Interactive category the big winner (Gold World Medal) was DDB Paris for their Greenpeace project “A New Warrior”. It has been around for a while but still doing well in the award festivals.

DDB are on a roll with a second Gold World Medal for their “State of Chaos” project for State Farm Insurance in the US. The campaign invites you to create your own personalized blockbuster film, starring your house and the surrounding neighborhood.  Go to ChaosInYourTown.com and enter your last name and street address to unleash the chaos!  Through Google Street View, you experience a pretty realistic scene of a giant robot busting up your neighborhood and blowing up your house.

BBDO New York won a Bronze for their project for AT&T. The “Up All Night” fan montage video was a crowdsourced concept featuring punk band Blink 182. To launch their first single in eight years, AT&T helped search YouTube for every instance of fans using their music without permission. Then they rewarded them for it. The film was made out of clips from all those videos.

Take a look at all the other winners and finalists here.

May 3, 2012

Best of Webby Awards

Congratulations to all the 2012 Webby Award winners. Let’s take a look at some of my personal favorites.

Akestam Holst won in the Augmented Reality category for their Sound of Football project for Pepsi Refresh – an initiative with the potential to revolutionize blind football but also change everyday life for the visually impaired community. You can check out the full project here. It’s great to see technology being used for the greater good rather than just to amuse the masses.

In recent years Intel has commissioned a series of amazing projects to showcase their spirit of innovation. This project from Nexus Productions won for best us of online media. Using a dynamic mix of live action and animation the action takes place in a series of software windows which open at full pelt. The result is a fantastically clever dash as we follow the heroine’s journey through a myriad of windows in her bid to outwit the baddies.

In the same category the People’s Choice Winner was Wieden + Kennedy’s Back 4 the Future project with Nike that brought to life the famous shoes from the 2nd installment of my favorite movie. All for a great cause too.

We tend to forget email marketing can be a great creative tool but luckily the Webbys have a category for that. The winner from Grupo Gallegos used the act of forgetting your password as an opportunity to tell people to support the Alzheimer’s Association.

The Webbys has always had a more altruistic edge than many other award festivals. Here is another example with the winner of the best Integrated Campaign by kempertrautmann gmbh. In Germany each year, over 100,000 children and young adults are reported missing. The “Germany will find you” campaign covered social, press, TV, events and more. Very inspiring.

Check out all the other winners and runners up here.

May 2, 2012

iPhone 3D

No, it’s not the next version of iPhone but a project from 3D artist Mike Ko. Beautiful work.