June 25, 2013

Creative collaboration

From all of the recent Cannes winners one project stood out for me that showed what can happen when a client and its agency truly collaborates. The IBM Boy and his Atom movie came about because Ogilvy creatives took the time to dig through all the incredible research projects IBM were working on and found out how they could move atoms individually. The agency thought “could we create animated images using atoms as pixels?” and then worked with the researchers to bring this to life. The results speak for themselves. This is going beyond the brief and literally delving into the inner workings of a client’s business at an atomic level. That’s when magic can happen.

June 13, 2013

D&AD Winners

Great sum up of the winning projects at D&AD. Check them all out on the Creative Review Blog.

My personal favorite has to be Help I Want To Save a Life by Droga5 (video above). Donor registration kits are included with packs of Help Remedies plasters. Blood is collected on the plasters and are then sent t0 the donor centre affiliated with the project who will then follow up if they find donor matches. It’s smart design that does good for society by thinking of new uses for an everyday object.