October 15, 2013

Right here, right now

Real-time marketing is the new buzz word and reflects the way people consume media today. In this article Oreo’s digital agency we learn that success requires “a well-laid strategy and plan” and that the formula for success can be distilled down the “three Ps”: planning, process and practice.

In the earlier article on Fast Company we hear how “nimble activation generates immediate social recognition and praise from consumers” and that brands everywhere have to “evolve from simply publishing content towards a much more sophisticated construct that looks more like a traditional “newsroom”–an editorial team model that supports agile content development”.

Agencies and brands need to change how they work to keep in step with this new, always-on world.