March 14, 2014


It’s the season for scams in the run up to Cannes. I usually hate them but this one made me laugh.

To quote Adweek, “To encourage moviegoers to stay quiet during a film, Saatchi Denmark filmed audience members milling around the lobby sipping soda through straws and pulling stupid faces, then quickly edited the footage into the background of a fake movie trailer. In the middle of the supposed preview, viewers suddenly saw themselves on the screen, ruiningĀ a perfectly cheesy sex scene with their odd expressions and obnoxious slurping sounds”.