January 30, 2015

Stalker advertising?

This interactive billboard created by M&C Saatchi Australia updates itself automatically to deliver personalized messages to drivers.

M&C Saatchi Executive Creative Director Ben Welsh called the smart billboards “direct messaging on steroids”.

“It’s quite epic to have a 42 square metre billboard having a chat to you as you drive past. It was an ambitious idea that Lexus really went for, brilliantly brought to life by APN Outdoor and TMS.”

Very clever use of image recognition technology to capture the attention of people used to the same old billboards.

Read the full story here >

January 18, 2015

Cardboard driving

With Oculus Rift being still expensive and better suited for events we will be seeing a lot more uses of Google Cardboard to deliver engaging virtual reality experiences. R/GA and auto brand Volvo recently created a virtual reality experience using this low-cost VR head-set to maximise excitement and interest in the new XC90 before it hit the dealerships. The experience takes users on a virtual test drive through scenic countryside, with different episodes featuring different locations and weather conditions. A limited number of branded Cardboard headsets were given away via the campaign website. Fans also had the option of buying and building their own Google headset. Once assembled, users slide their smartphone into the viewer of the headset before starting the app, which works on both iOS and Android. (via Contagious)