July 28, 2015

July roundup

Been a bit busy since my last update. So here are a few projects that caught my attention during the month of July.

I have to admit to being an old softy so can’t resist anything to do with babies. This campaign for Comfort fabric softener in Singapore is a great example of branded content. There was also an interesting competition element where couples had to watch as their babies chose the prize for them – a soft cuddly toy or a motorbike, flat TV etc. Those damn babies better choose the right prize or no supper for them!

I saw this technique used some years ago for a driving game but now VW have introduced a way to use your voice to create a film for the new Golf R. Just go to their special website and start making silly driving sounds with your mouth. It will generate an exciting driving video to share with others and inspire them to do the same.

Staying in the car category, here is a project I love and hate. Why? Because I presented exactly this idea to the same client here in China probably 18 months ago. Well here is the idea and it’s pretty cool. Land Rovers have 5 cameras built in to see all round the car. Imagine if you used those cameras to make a movie? Better still, get real directors to make movies with the car as the camera…

If you are heading off on holiday then enjoy the break. But if you are stuck then try a fake vacation. Or a Fakation as they have called it at KFC in Romania. As reported in Contagious, “KFC’s Fakation provides the tools for young Romanians to make it look like they’re on holiday. Selected urban outlets of KFC in Romania will boast tray liners and floor stickers decorated as sandy beaches and blue oceans. Teens who visit those branches can then fool their friends who are on a genuine holiday by faking a vacation photo with their mobile phone”. The video is in Romanian but you get the idea.