September 14, 2015

Spike of creativity

Spikes Asia just announced the winners of it’s 2015 awards. It’s part of the group that also runs Cannes Lions and usually we see the Cannes winners dominate Spikes. This year there seems to be a bit more local flavour. Let’s take a look…

The Mobile Grand Prix went to a project from South Korea. Samsung’s “Look at me” campaign by Cheil was designed to show how mobile devices could be used for good, not just sharing food selfies. The project helped autistic children connect with people around them. It also won the PR Grand Prix and several golds.

Australia and New Zealand always perform well at Spikes being two¬†of the strongest APAC countries when it comes to creativity. This Grand Prix for the Promo & Activation category was produced for BMW by DDB Auckland. It’s a simple April Fool’s stunt that made a lot of noise…

A project for India produced by Grey Singapore picked up the Innovation Grand Prix. The Life Saving Dot turned the traditional bindi, that almost every woman in India wears on her forehead, into a life-saving tool for delivering iodine to women in rural areas. A brilliantly simple yet clever idea.

Japan has traditionally been a strong performer at international awards and this year we saw Hakuhodo Kettle Tokyo win an Innovation Gold for another project that aims to help people in need. Working with the University of Tsukuba’s Special Need School they used technology to allow handicapped children to play the piano by just using their eyes…

Check out all the Spikes winners here >