April 20, 2010

Great digital creative

At the recent AdAge Digital conference, Ashley Ringrose (one of my ex-colleagues from Sydney), did a great presentation about how to develop great creative online display ads. As reported in AdAge, the “co-founder of Soap Creative and curator of Bannerblog, had a few ideas. Among them: A truly interactive ad must have an interactive idea. That, and it should be useful, not annoying, to consumers”.

Below is his presentation of six rules for making great web ads. You’ll find lots of examples of great work from the likes of Crispin Porter & Bogusky for VW, Bridge Worldwide for Pringles, Glue UK for Coke Zero and Grand Union for the U.K.’s National Health Service. Click on the banners to see them live. Inspiring stuff Ashley!

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