May 3, 2010

CatchaChoo

Nice promotion from Jimmy Choo in London. The Jimmy Choo Trainer Hunt in London invites people to “follow” a pair of designer trainers as they “make their stylish journey around London. Checking in at the coolest, hippest places around town – from the Saatchi Gallery to Shoreditch House – the trainers will update you on their whereabouts in real time. And if they check into a venue near you, you can catch them to keep them”.

Using Foursquare, Twitter and Facebook it is interesting to see a premium, luxury brand getting into social media and mobile this way. Via the always inspiring PSFK blog

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