November 25, 2010

The rise of the iAd

This is the latest iAd from Nissan. Not sure where this demo video was used but it shows how engaging iAds can be. Nissan is clearly trying hard to get this new medium to work for them as this comes hot on the wheels of their Nissan Leaf iAd.

Here’s another one from Liberty Mutual around the theme of being responsible. It is built around their message that “people want to do the right thing. Now we’re making it just a little bit easier for them to live more responsible lives”.

With the announcement of iPad magazines and newspapers from Rupert Murdoch and Richard Branson we will hopefully see more creativity being spent on developing really smart uses of this new new media.

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