So the advertising awards season is upon us. In these difficult economic times the awards organisations arebe suffering like everyone else (less entries, less tickets to events sold) but the awards help us forgot all the recent troubles for a moment. There are different opinions about awards. Some say they are just ego boosters for temperamental creative people but some awards recognise excellence in craftsmanship and even results. They can be a great way for an agency to attract talent and new clients. After judging at Cannes and elsewhere I sometimes question the choices made due to the time pressure of the judging process. If a project can be understood quickly and the creativity mostly on the surface it has more chance of getting the nod. Something deeper and more complex may get passed over.
The Webby Awards winners were announced this week. It’s a funny one – the Webbys. Around since 1996 it was long seen as a less creative cousin to the likes of the One Show and Cannes. But in many ways it reflected the development of the internet better than the creative focused awards. Usability and best practice was honoured as much as design and multimedia excellence. The categories have exploded over time and it can be really hard work to go through them all. There are about 70 categories plus special achievements awards. In a next blog post (after digesting them all) I will highlight some of my favourite winners and losers.
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So the advertising awards season is upon us. In these difficult economic times the awards organisations arebe suffering like everyone else (less entries, less tickets to events sold) but the awards help us forgot all the recent troubles for a moment. There are different opinions about awards. Some say they are just ego boosters for temperamental creative people but some awards recognise excellence in craftsmanship and even results. They can be a great way for an agency to attract talent and new clients. After judging at Cannes and elsewhere I sometimes question the choices made due to the time pressure of the judging process. If a project can be understood quickly and the creativity mostly on the surface it has more chance of getting the nod. Something deeper and more complex may get passed over.
The Webby Awards winners were announced this week. It’s a funny one – the Webbys. Around since 1996 it was long seen as a less creative cousin to the likes of the One Show and Cannes. But in many ways it reflected the development of the internet better than the creative focused awards. Usability and best practice was honoured as much as design and multimedia excellence. The categories have exploded over time and it can be really hard work to go through them all. There are about 70 categories plus special achievements awards. In a next blog post (after digesting them all) I will highlight some of my favourite winners and losers.