May 17, 2011

One Show Interactive 2011

So the winners are in and they are worthy. Here are some of this year’s gold award winners. No doubt we’ll be seeing much more if these projects as the awards season continues…

Google Chrome Fastball

To promote a fast browser to an audience that’s immune to banners and doesn’t even know what a browser is, BBH created Chrome FastBall, a race across the Internet. This first YouTube game of its kind demonstrated how your web experience is faster and easier when using Google Chrome.

Uniqlo Lucky Line

To get people excited about a new store opening Dentsu invented the “Lucky Line” where people could join the queue via Facebook and Twitter to get discounts when the store opened.


VW True Life Costs

To address the misconception that the car brand is expensive DDB UK created a website that provided an engaging, easy to understand analogy of Volkswagen’s impressive ‘whole life costs’ affordability.

IKEA Unbox the banner

As part of the spring campaign for discounted products from IKEA, Grabarz & Partners developed an online promotion that was true to the IKEA philosophy: save money by assembling it yourself. Check it out here.

Nike + GPS App

Five years ago, Nike put a chip in a shoe and changed the sport of running. Today, they’re doing it again. Introducing the Nike+ GPS app: Now, runners can join the world’s largest running club by simply downloading the app, whether laced in Nike shoes or not. Nike+ is in your pocket, ready for a run anytime. Running outdoors, GPS tracks your run—indoors, the accelerometer detects movement. Any friend who “likes” or comments on your Facebook status gives you an audible “cheer” via your headphones. Developed by R/GA of course.


There are lots more gold winners (if you can get the One Show website to scroll – I couldn’t) plus don’t forget to check out the silvers and bronzes too. Lots of inspiring stuff there.

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