June 22, 2011

Musical Fitting Rooms

So we are in the middle of Cannes craziness and even if you can’t be there (like myself) it is easy to follow what’s happening on their website. Already we have seen some interesting digital winners in categories outside the Cyber Lions. Like this one from DDB Singapore which won Gold for ‘Best temporary in-store displays in a promotional campaign’ and silver for ‘Best use of ambient in a promotional campaign’. It also took home a Bronze Lion in the Direct awards category for ‘Direct response digital: other digital platforms’. Using RFID chips on clothes labels they were able to play songs associated with that style to promote the music download store StarHub. Nice idea!

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