November 23, 2011

Augment your energy

Lucozade Energy has launched The YES List – featuring seven limited edition bottles designed by some of the UK’s hottest music artists – using Augmented Reality via a mobile app.

Working closely with Aurasma, agency Billington Cartmell exploited an innovative feature of the technology, cylindrical mapping, where the Aurasma app’s interface recognises the 3D surface of the bottle and augments it with exclusive video content – an industry first. Once a smartphone equipped with the app is pointed at Plan B or Tinie Tempah’s limited edition bottle the design suddenly springs to life with the artist themselves directing fans to watch the ‘making of’ documentary with a simple touch of the screen.

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