Congratulations to all the 2012 Webby Award winners. Let’s take a look at some of my personal favorites.
Akestam Holst won in the Augmented Reality category for their Sound of Football project for Pepsi Refresh – an initiative with the potential to revolutionize blind football but also change everyday life for the visually impaired community. You can check out the full project here. It’s great to see technology being used for the greater good rather than just to amuse the masses.
In recent years Intel has commissioned a series of amazing projects to showcase their spirit of innovation. This project from Nexus Productions won for best us of online media. Using a dynamic mix of live action and animation the action takes place in a series of software windows which open at full pelt. The result is a fantastically clever dash as we follow the heroine’s journey through a myriad of windows in her bid to outwit the baddies.
In the same category the People’s Choice Winner was Wieden + Kennedy’s Back 4 the Future project with Nike that brought to life the famous shoes from the 2nd installment of my favorite movie. All for a great cause too.
We tend to forget email marketing can be a great creative tool but luckily the Webbys have a category for that. The winner from Grupo Gallegos used the act of forgetting your password as an opportunity to tell people to support the Alzheimer’s Association.
The Webbys has always had a more altruistic edge than many other award festivals. Here is another example with the winner of the best Integrated Campaign by kempertrautmann gmbh. In Germany each year, over 100,000 children and young adults are reported missing. The “Germany will find you” campaign covered social, press, TV, events and more. Very inspiring.