The awards season is in full swing now and next off the block are the New York Festivals. In the Interactive category the big winner (Gold World Medal) was DDB Paris for their Greenpeace project “A New Warrior”. It has been around for a while but still doing well in the award festivals.
DDB are on a roll with a second Gold World Medal for their “State of Chaos” project for State Farm Insurance in the US. The campaign invites you to create your own personalized blockbuster film, starring your house and the surrounding neighborhood. Go to ChaosInYourTown.com and enter your last name and street address to unleash the chaos! Through Google Street View, you experience a pretty realistic scene of a giant robot busting up your neighborhood and blowing up your house.
BBDO New York won a Bronze for their project for AT&T. The “Up All Night” fan montage video was a crowdsourced concept featuring punk band Blink 182. To launch their first single in eight years, AT&T helped search YouTube for every instance of fans using their music without permission. Then they rewarded them for it. The film was made out of clips from all those videos.