September 17, 2013

Save the boy

Here is another great campaign for St. John Ambulance by BBH London. After winning a silver Film Lion for last year’s excruciating “Helpless” spot they return with a new film and interactive experience. The film hinges on an element of surprise. You know something’s going to happen to this kid—but what? In the end, though, it’s not really about the child at all. It’s about the woman and the man, and only one of them has a chance to save the boy’s life.

The 60-second spot is supported by an interactive experience that immerses you in the story and demonstrates simple first aid, which can be the difference between life and death. via Adweek

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