May 18, 2009

One Show Interactive Winners

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So the One Show Interactive winners were announced a couple of weeks ago (sorry for the delay reporting on it) and I think the best in show is really representative of how digital advertising/marketing has evolved over the last few years. Utility seems to be the driving force without losing the creativity that the web is known for. Fiat’s Eco Drive project from AKQA London involves connecting the car to the web in a fascinating way. A USB stick plugged into the dashboard collects data on your driving technique then when you plug it into your PC an online tool analyses how you drove and gives you tips on how to drive more economically. Check it out at http://www.fiat.co.uk/ecodrive/

Goodby, Silverstein & Partners was named agency of the year with seven total awards, including five gold for Doritos Hotel 626, Nintendo Wario Land Shake It, GotMilk.com and the Sprint Now widget.

Banner advertising showed there is life in it yet with winners such as gold for Akestam Holst/Stockholm with their Playground Barometer.

I think my favourite from the whole show, winning a gold in the branded applications category, is the Whopper Sacrifice from Crispin Porter + Bogusky. With social networking being the over-hyped flavour of the moment I loved the twist of getting rid of a few friends for a burger. While the project is not online you can see a case study of it here.

Check out the full list of winner on this PDF. I think it is a shame that they didn’t provide links to all the projects. Think I’ll get an intern put it together for me. If you ask nicely I might share it.

Comments (1)

  1. May 25, 2009

    […] others. Check out the full list here although you can only see screen shots of the winners. See previous post on the One Show for links to some of these […]

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