June 8, 2009

Creativity online

This interesting white paper (sponsored by HP) takes a look at agencies pushing the boundaries of creativity online. It includes interviews with industry experts from Goodby, Silverstein & Partners, Crispin Porter + Bogusky  and BBDO. Read case studies about award-winning projects such as Doritos Hotel 626 among others.

It’s¬†fascinating to get an inside view on how digital is transforming brand communication.

Download the white paper here.

Thanks to my good friend and ex-colleague David Brown for sharing this with me.

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