June 16, 2009

Digital @ D&AD

The D&AD Awards last week recognised the very best in advertising, design and digital from around the world.

radiohead

Some worthy gold pencil winners in the digital category included the Radiohead 12 Cams project from Japan agency Bascule Inc. This brilliant extension of the concert experience involved 12 camera operators covering the live performance on stage and then projecting those streams onto giant screens behind the band. On the site you have access to all 12 camera feeds and as the song “15 Step” from In Rainbows is performed by the band. You can switch between each feed and assemble your own “rainbow” or mix. You can then playback your mix, save it and view mixes by other users.

barnardosIn the online advertising category a gold went to BBH London for their Barnardo’s video banner. This charity helps protect vunerable children and the ad shows a girl’s life spiralling out of control in a vicious cycle. Only when you touched the banner does the video stop.

Check out the advert on the Barnardos website.

dog

In the mobile category I loved the entry from M&C Saatchi Australia for the Sydney Dogs & Cats home. This virtual dog was put on a large outdoor screen and people were invited to Throw a Bone via SMS. The dog would then catch the bone and perform tricks.


silverman

No gold pencils in the viral category but a black pencil for copywriting. That went to Droga5 for the Great Schlep video featuring politically incorrect Sarah Silverman.

Check out all the winners, digital and traditional, at the D&AD site.

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