April 9, 2009

Print meets web

image1OK, so Mini did the first augmented reality print ad. But if you can’t be first be better. Paul, one of Ogilvy Amsterdam’s Flash gurus, developed a demo that (unlike Mini) worked on all platforms without any special plugins and allowed the user to drive a 3D model Ford. The advertising team of Darre and Piebe saw the demo and immediately sold the idea to the client. Yesterday it ran in the local Metro newspaper and coincides perfectly with the Amsterdam Car Show. Download a PDF of the ad, print it, make sure you have a webcam then head over to the special website.

Get the PDF > ka-webcam.pdf

Comments (4)

  1. April 20, 2009
    Eric said...

    Works on all platforms?
    It doesn’t work on a Mac!!!

  2. April 20, 2009
    admin said...

    Worked fine on mine. Mmmm. That is disturbing. Will check it out.

  3. April 21, 2009
    admin said...

    Spoke to the guy who developed it. Said that sometimes Macs do strange things with webcams. Some multimedia software rewires the webcam’s connection. When Flash takes over the webcam it uses the standard USB protocols. If the webcam has been re-routed a different way you have to manually select the connection. Can’t be more specific than that. Sorry it didn’t work for you.

  4. April 25, 2009
    Eric Rolf said...

    Darn.
    And it should be as simple as it is on your computer, as you’re working on a MacBook Pro and I use a MacBook. Both have integrated cameras.

    Is it because I no longer work at Ogilvy’s? 😉

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