December 7, 2009

In your Facebook

Forsman & Bodenfors in Sweden came up with a great idea to launch the new IKEA store in Malmo. Using the in-built functionality of photo tagging they set up a Facebook profile for the store manager and invited everyone to tag their names on items in the showroom photos for a chance to win the object. As with any photo on Facebook, as soon as someone tagged themselves, news of this action also appeared on their news feed, growing the campaign across thousands of different profile pages as it was shared between friends.

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