The starting point of this blog was to make a parallel between the traditional learnings of advertising/marketing (as laid out by David Ogilvy in his book) and today’s digital, data-driven, user-generated, real-time, new media world. To make life easier I am collecting together on this page the chapter by chapter posts I’ve made covering the book Confessions of an Advertising Man…
Chapter 1 – Cooking up the perfect digital agency
Chapter 2 – How to get clients in a digital age
Chapter 3 – How to keep (digital) clients
Chapter 4 – How to be a good (digital) client
Chapter 5 – How to build great (digital) campaigns
Chapter 6 – How to write potent web copy
Chapter 7 – Art direction and digital (How to illustrate advertisements and posters)
Chapter 8 – Making great online videos
Chapter 9 – How to make good (digital) campaigns for food, tourism and pharmaceuticals.
Chapter 10 – How to rise to the top of the tree
Chapter 11 – Should advertising be abolished?
