May 2, 2012

iPhone 3D

No, it’s not the next version of iPhone but a project from 3D artist Mike Ko. Beautiful work.

February 12, 2012

The future is 3D

Golan Levin is a creator, performer, innovator, engineer and MIT graduate whose work has been seen around the world. Working with two creative technologists James George and Jonathan Minard they have invented what they call “virtual cinematography” which it’s powered by stock electronics: a Microsoft Kinect coupled with an SLR camera. The Kinect tracks a figure in 3-D space while the SLR provides a sizable upgrade to the Kinect’s own camera. Custom software maps the SLR image onto the Kinect model, creating a fully-textured, digitized human.

Read the full story on FastCo Design

December 1, 2010

Week of tweets #21

My Twitter follower count recently broke through the 1000 barrier (I know Ashton, nowhere near yours). To celebrate here is another “best of” from my most recent tweets…

Small wonder! RT @glueisobar: What a brilliant piece of design!! i3DG: a mobile 3D exhibition. http://bit.ly/aOPECI

  • Just love it when you take an idea from times past and update it for the digital age. This would be great for McDonald’s Happy Meals.

Wise words. RT @MrJonath: “Digital may be everyday but it’s not effortless” – Iain Tait in New Media Age http://bit.ly/aNOcqE

  • Iain Tait is going to be my next featured digital hero in this blog but in the meanwhile he defends the value of digital specialists in this article. We might live in a post-digital age where technology is every day, but (as Iain says) “to deny there’s an art and a specific skillset required to produce and execute great digital products or advertising is a huge, epic, ostrich-like mistake.

Love it! RT @intersphere: Major Oops. Publicis’ Hacked Twitter Video Is a Lesson on Inoculating Your Brand Against Satire http://ow.ly/3bZTN

Sweet idea – unless you’re a tree. RT @BLOGILVYdotNL: When Facebook becomes a book http://bit.ly/ds4bFk

  • Developed by Perfect Fools for DDB Paris, from an original idea by Siavosh Zabeti and Alexander Kalchev. Bouygues Telecom asked them for an idea to launch their Facebook platform. Something that would “go beyond using your profile picture in a funny way, or pranking your friends with a small joke”. They took a look at the way people use Facebook and “found that even though we use the social networking site everyday, we forget our favorite moments we share online”. So they created an app that could change that, and keep your Facebook in book form.

More Kinect goodness… RT @mariegoupry: Xbox Kinect Launch – Interactive Art Installation in Munichhttp://bit.ly/f7zgJT

  • I am always amazed how quickly new technology gets hacked and repurposed. You can find loads of incredible Kinect rehashes online now. They’ve also sold a bucketload of the devices. Which is more can be said for their Windows 7 phones.

The new new media? Richard Branson announces Virgin’s magazine for iPad – in the Guardian UK http://bit.ly/fCwDVA

  • Forget the arms race. Now it is the tablet war with rival media moguls battling it out for our touch screen devices.

And finally, a big bucket of cold water from my good friend and colleague Eric Phu

Reality check… RT @intersphere: View From the Consumer |http://bit.ly/ijfHyG by @ericphu

  • Here’s a sample : I will not jump through your hoops, so don’t even bother asking. If you want me to participate, you better keep things simple.I don’t want to create a custom video, or spend 20 minutes interacting with blatant advertising. I don’t even want to watch a two-minute video intro, or click through 10 pages to get to a point.
July 8, 2010

Week of Tweets #15

Last update before the holidays. Things have been a little quiet after all the Cannes fuss died down. But there were still a few gems…

RT @glueisobar: Nice campaign for Dulux: have a read of the blog and watch the film in HD on YouTube. http://www.letscolourproject.com

  • It’s been a while since anyone has “Done a Sony” but this campaign by Euro RSCG London does it and more. They are actually making the world a brighter place too.

Inspiring. RT @davidgillespie: Designing the Design Problem – Nice deck from Frog Design’s David Sherwin.

Great thoughts… RT @RobMurrayUK: RT @albionlondon: Albion Blog: How do you make something go viral?! http://bit.ly/bv9Omh by @p6_ndp
  • Good advice including – Launch at exactly the right time, make people want to share it, make it simple to share it and hit the influencers. Read the full article here.
Hilarious rant (with some painful truths) RT @PSFK: George Parker: Should We Can Cannes? http://su.pr/2TcVqH
  • I love it when people get angry. Here is one classic quote about the bean counter in advertising, “Their concern is about how many people can I lay off this week before I collect my performance bonus, stuff it into my numbered bank account beneath the sidewalks of Zurich, and flee the country before the fucking wheels fall off my so-called “Agency of the Future.” An exercise otherwise known as free-market capitalism”.

Another great cover. RT @mattbuchanan fantastic @Newyorker cover. Cute, and then it socks you in the gut: http://bit.ly/djMDEG

How Nike keep doing it… RT @danpankraz: #nike ‘we don’t do advertising, we do cool stuff’ http://bit.ly/2LY7ON
  • Very few brands achieve the same kind of status in the consumer’s mind as Nike. They say it is by “an underlying commitment to their core brand idea, having inspiration and innovation as core values and being part of the customer’s life, infusing the brand into the cultural consciousness” and more…
iLike! RT @PSFK: What An iAd Looks Like http://su.pr/2W9GpL

  • Looks like the iAd is going to be the next big money spinner for Apple. Don’t you wish you’d bought shares before in good old 1999?

Layar killer? Qualcomm unveils augmented reality platform for Google Android phones – at http://bit.ly/9tsF7B

  • You don’t here much about Qualcomm but this could be a good way for them to find a new niche. Until people get bored looking at the world through their phone screens.

Small screen 3D. NYTimes: Did a Speeding Car Just Jump Out of My Cellphone? http://nyti.ms/cFpg3u

  • Meanwhile, mobile phones are going 3D!

and finally…

This may be my last blog post because: Prince: ‘The internet is completely over’. The purple one speaks out… http://bit.ly/aRP1ff

June 15, 2010

YouTube 3D

You may already have seen this 3D video projection for Samsung that happened recently at the historic Beurs van Berlage buildingin Amsterdam. To promote the brand’s new 3D LED TVs, from June 7th, the projection was integrated into the first game-take-over on YouTube, where a seemingly-standard video of the projection is embedded in a YouTube page that cracks while butterflies start flying out of the projection. A video game ensues, in which you rack up points by clicking on the butterflies, and the new dimension of Samsung 3D takes over the page.

If it is still live you can see it here on YouTube.

June 14, 2010

Week of Tweets #14

Welcome to another edition of my regular roundup of favourite tweets.

Instant advertising… NYTimes: An Ad Engine to Put ‘Mad Men’ Out of Business http://nyti.ms/by4u4L

  • How automated can advertising get? This article covers some new developments in banner advertising.

Great idea… RT @intersphere: Condom brand uses#Chatroulette to create an HIV awareness campaignhttp://bit.ly/a7g4vl

Hope the video below doesn’t offend anyone. No doubt Steve Jobs will stop reading this blog now. Nice way to use fun technology to get a serious message across…

Another one converted 🙂 RT @adage: Bring on Digital: Why I No Longer Consider Myself a Traditionalist: http://bit.ly/9P0ufM

  • Liked this article showing how one “traditional” creative discovered the creative possibilities that digital provides.

RT @PSFK: BMW Brings “Joy” To Singapore With Interactive 3D Building Projection http://su.pr/20cYz5

Interesting… RT @BrandRepublic: Pepsi launches location-based iPhone app with check-in rewards http://fwd4.me/Ra2

  • I’m the king of the castle! Has Foursquare unlocked our inner children or started the next bandwagon? I still believe in location-based marketing but maybe not the version we know right now.

RT @pyesawichjr: Will the future be filled with data displays and 3D holographic objects projected into physical space? http://bit.ly/dyVmBv

  • I love a good futuristic story. This article imagines what things might be like 10 years from now. Oh how we’ll laugh when we look back at Layar (no offence guys).

Sorry, we don’t serve Flash… RT @anguswong: Restaurant replaces menus with iPads.

  • Will this replace waiters? Not really. They’ll just be wiping grease off iPad screens instead.

Now that’s a YouTube channel! RT @leorayman: DDB/Tribal launches Budweiser World Cup/reality show mashup www.BudUnited.com

  • Reality TV continues to be a great way to draw in an audience. This campaign is a great execution of a YouTube-based campaign.

Great article… RT @Razorfish: Digital advertising out; engaging experiences in (via @psfk) http://bit.ly/brIXu3

  • Does advertising work these days? Can we connect more with our audience through “brand-fueled” events and content?

and finally…

I Like!… RT @PSFK: Facebook ‘Like Button’ Goes Physical http://su.pr/2vmUhw