March 14, 2012

SXSW – where innovation gets unboxed

For the past few years SXSW has slowly grown in stature to become one of the premier global events for innovative ideas and a launch pad for the next generation dotcom businesses. This year, more than ever it is a magnet for brands, marketers and agency folk looking for the next big thing. Let’s take a look at what’s been going down…

Marvel ReEvolution

The iPad has been a shot in the arm for graphic novels (I won’t say comics) and now we see things going even further as Marvel move into the AR arena. To quote their website, “An industry first, the Marvel ReEvolution seamlessly brings the worlds of print and digital media together for a comics experience like no other. The first two elements of this exciting new initiative were revealed as Marvel Infinite Comics, a new comic book format, and Marvel AR, the first major augmented reality app from a comics company. And fans will not have to wait long to get in on the action as they will both be released with the hotly-anticipated AVENGERS VS. X-MEN #1 on April 4, when the two biggest super heroe teams in the world go to war!”

In this interview Marvel editor in chief Axel Alonso talks to Forbes’ Tomio Geron about the comic book giant’s announcement at SXSW.

Other major brands have been present at the event including Pepsi, Virgin Mobile, American Express with their exclusive Jay Z concert and Kraft. Each one hoping for a bit of SXSW magic to rub onto them as they meet up with the developers and entrepreneurs creating the next digital revolution. You can read more on AdAge Digital here.

HOMELESS HOTSPOTS

Meanwhile BBH were on the cutting edge of good taste with their Homeless Hotspots. They recruited 13 homeless people and gave them 4G wifi hotspots that people could use for a small donation. The feedback has been mixed but it certainly was a talking point.

BEAMATRON

Of course SXSW continues to be a place for experimentation as this project from Steve Clayton shows. Hrvoje Benko and Andy Wilson presented their Beamatron, an augmented reality concept that combines a projector and Kinect sensor on a pan tilt moving head – of the kind you may find in a nightclub. The setup utilizes KinectFusion to build a 3D model of a space and enables projected graphics to react in physically appropriate ways. For example a virtual car can be driven around the floor of the room bumping into actual obstacles and running over real ramps.

No festival is complete without its own awards so check out the finalists for the SXSW Interactive Awards here. I’ll follow up with a post about the winners.

October 5, 2010

Captain Lebowitz

The third in my series profiling digital leaders features the unstoppable Michael Lebowitz, founder and CEO of Big Spaceship. For over 10 years he has guided the company to greatness while exploring places where no-one has gone before. OK, enough of the Star Trek language. Let’s take a look at the man himself to see what makes him such a great captain. Let’s start with a short video…

Here are a few facts. Since launching the agency in 2000, he has been integral in acquiring and serving its high profile clients, including 20th Century Fox, ABC, Adobe, Coca-Cola, General Electric, Google, Gucci, HBO, Microsoft, MoMA, NBC Universal, Nike, Royal Caribbean, Sony Pictures, Target, Victoria’s Secret and Wrigley. His profile on the site goes on to say that over the past decade, Michael has led Big Spaceship to attain countless awards of high distinction. This includes a Primetime Emmy Award nomination for the agency’s work with HBO Voyeur, Cannes Lions, Clios and One Show Interactive Pencils, as well as numerous Webby, FWA, Communication Arts, W3 and Pixel Awards. Michael was also named among the 2010 Creativity 50 and the 2008 OMMA Online All-Stars.

It doesn’t end there as he is also an inaugural board member of SoDA, the Society of Digital Agencies, he’s a member of AIGA’s Visionary Design Council and the International Academy of Digital Arts & Sciences. Not forgetting all his other activities such as speaking, judging and more. It’s amazing that he gets to spend any time at the agency.

Clearly Michael does find the time as they recently won their 50th FWA award for Skittles Experience the Rainbow. In this interview for FWA, as well as saying that he works 50 to 60 hours a week, he says that he finds his inspiration everywhere. He goes on to say “I read dozens of blogs, watch a fair amount of TV, read books and magazines, and try to see movies, though it’s become difficult since my son arrived earlier this year. I also get tremendous inspiration from my co-workers at the spaceship and my friends at other agencies. We’re very fortunate to work in an area of the industry that has such a high level of intelligence and curiosity”. What’s interesting is that at Big Spaceship nobody has the word “creative” in their title as they believe that everybody and no one is creative. In this AdAge article Michael credits the team system in helping to create a culture of cross-pollinated talents. “If all the designers sit together, you get a culture of departments. And departments, in my mind, lead to fractiousness,” he says.

Time for another video, this time from Linda.com where we get an “intimate look at the inner workings of one of the web’s most innovative firms”.

In an interview with Agency Spy we get further insights into how Lebowitz thinks. To quote the article, “strategy, production, design, development are some of the keywords Lebowitz used to describe what his company does. His job is to contextualize, to facilitate communication and does so by participating in nearly every project”. But, he says, without micromanaging his “superstars.” When he started out there was a “big realisation” that the bigger agencies were producing terrible work yet there was brilliant people working there. “The bigger the company”, he said, “the harder it is to consistently take on work that keeps everyone happy, and produce work that’s top quality”. “Never repeat yourself”, says Lebowitz, “referring both to the type of jobs taken on and their execution”. Read the full article here.

HBO Voyeur has to be one of Big Spaceship’s crowning achievements winning awards across the globe from a gold Cyber Lion to gold Clios. Yet after winning big Michael Lebowitz (as reported in on the CREATIVITY website) “famously chided BBDO (and Cannes) for what he felt was Spaceship’s slight in the awards draw for its work on the HBO “Voyeur” campaign, he went on to criticize the current digital vs. agency divide”. Also in Creativity he wrote: “Digital agencies are pushing for (and, in my opinion, deserve) greater ownership of the overall consumer experience.”

In the end Michael believes that it’s “all fun and games” as we see from this article on Apple. To quote the article, “we’ve earned a reputation for innovation, so we get to do incredibly fun stuff for great brands,” he says. “We’re not a traditional graphic design company — we’re always thinking about new ways to engage with people.” The article finishes by saying that they have succeeded because they make interactive marketing fun. “We like making people laugh, and we like making people scared,” says Lebowitz. “Evoking emotion is high on the list. And we love the ‘aha’ moment. If you can make somebody say, ‘Oh! I’ve never seen anything like this before,’ or ‘I wasn’t expecting that.’ We thrive on that. That’s the best kind of impact we can have.”

Follow Big Spaceship on Twitter.

Read my other profiles of: Lars Bastholm and Tom Eslinger

September 6, 2010

Week of tweets #17 (summer is over edition)

I seem to be very bad at doing this on a weekly basis. I could say it doesn’t matter as nobody reads my blog but I had my highest ever visitor count in August. So no excuses… this better be good!

Great! RT @Schwartzie14: 1 of the smartest creatives in advertising gives u some excellent tips on expanding yr brain – http://bit.ly/9m5Y6S

  • I love a good list and in this one from Edward Boches he shares a selection of books and blogs designed to help anyone in their digital evolution.

How do you top the Nike Chalkbot? Meet Precious – the bike with a brain… on DigitalBuzz Blog http://bit.ly/bntxiB

Good read… RT @BBHLabs: Interview w/ MDC & Partners Chief Innovation Officer @faris, check it out http://j.mp/agaeXb

  • Faris Yakob from MDC & Partners is one of the many smart people driving our industry forward. So when he speaks you have to listen – especially when you see his hair.

Real world social – RT @adenhepburn: Facebook Integration At The Coca Cola Village http://bit.ly/9RsK63

  • Digital and physical are becoming more and more intertwined. This beach party looks like hell on earth to me but presents some really interesting possibilities for making social networks more real world.

Do We Need a New Definition of Creativity? In Today’s Digital World, the Answer Is Yes – AdAge article…http://bit.ly/d7UETa

  • In this article by Ana Andjelic she gives some tips about being creative in in the ad world today. She says that “the best creative is the creation of relationships, connections and interactions. It connects tools with behaviors, locations, and objects. It creates networks or systems. To be creative there, you need to be strategic: you need to figure out who connects to whom, when and why and to what result. Simply, you need to plan for a chain reaction. These networks then give way to a collective creativity that becomes visible to all to use it, build upon it, change it, and add to it”. Keep reading here.

Like… RT @adenhepburn: Sony: Media Monster Wars Facebook App http://bit.ly/aH68Eu (great example of branded social gaming!)

Great article… RT @Clickaholic: RT @LarryTolpin: 50 Ways to Foster a Culture of Innovation – http://j.mp/ciUJZa

  • Some great tips here such as having no fixed rules or templates, getting rid of fear, having fun, making mistakes and more…

Revenge of the Nerd: Great review by Scott Foundas of upcoming movie The Social Network. Must see it…http://tinyurl.com/2e9jqu2

  • Will Mark Zuckerberg be queuing up to see this one? I doubt it.

Looking good… RT @chrisgrayson: VIDEO: Augmented Reality cosmetic virtual mirror kiosk by @IBM, demo for Clinique –http://is.gd/eRXdK

  • We will definitely be seeing a lot more of this instore digital displays and interactive kiosks as the technology become cheaper. IBM seem to be investing a lot of money into it. The voice over on the demo is not very exciting but the possibilities are…

and to end on a lighter note as usual….

Apple take note – great sponsorship opportunity 🙂 RT @robbiew: Sez my 4 yr old daughter: “I want to go to Paris and see the iPhone Tower”

June 7, 2010

Tipping point?

The unconfirmed (as of 7th June) that Lars Bastholm (chief digital creative officer of Ogilvy North America) is to be named the overall chief creative officer for the agency has many tongues wagging. The comments on AdAge have been fascinating. Here are just a few…

By digschulman | NEW YORK, NY
Having been on both sides of this (as an ECD on both the Traditional then Digital agency side), I think we’re making too much of the DNA experience and not enough of the truly hybrid awareness one now needs to be a catalyst for great work in today’s multiplatform creative world.

Net net, we need to stop looking at this thru the digital native versus digital immigrant lens where we choose between:

Group A : Big agency traditional ECDs with their massive egos, shoot budgets and director relationships, who see their digital counterparts as the geeks required to extend their big ideas and TV narratives into digital “stuff” that they insist fewer people will see, but is necessary to check all the client boxes of a modern day creative ecosystem (digital word)….errr…right…campaign (traditional word).

Or…

Group B: Digital ECDs – steeped in User Experience/, Web Development, Direct Response, Social Applications, Flash vs HTML5 and database know-how, who see their above the line counterparts as overpaid, old school linear story-tellers (as opposed to digital ones) clinging to the holy grail of the Big Brand Idea – as if no one on the digital side could ever come up with such a thing.

Whose line is it anyway? It’s the marketer’s line!

The truth is, there are too few ECDs out there who are intuitively hybrids – and know it’s not just a bigger toolbox of channels to create for, but requires different narrative skillsets required to create for them.

The ones like Lars who do, know what a big brand platform idea is and whether it has the teeth to generate cultural currency or not. They respect the craft of the :30 spot and how hard it is to write, sell and execute a memorable one or pool of them. They get that creating a great social application or twitter visualizer or print ad or radio spot or world cup widget or whatever… are all powerful tools to help expand messaging and engagement around a brand – just as a TV spot is.

No matter the DNA, any ECD worth their salary these days recognizes that linear and non-linear storytelling skills, digital design prowess and technology are all pre-requisites for creating and executing big brand building programs in today’s multi-channel, multi-platform ad world.

But digital native or not, it’s being a catalyst for big ideas and broader thinking that results in great work that will always win.

……………………………………
By afinkelman | Boca Raton, FL
Looking at the reality of consumer experience we see increasing integration of digital technology in daily life. Digital is no longer a channel option, but rather, has become central to how people interact with each other, and the world.

Looking to the future, at some point putting the word digital in front of marketing will become meaningless as most marketing will have a digital component as all of our daily experience will be augmented by technology.

Consumers have embraced their digital empowerment and this trend will only increase as Gen Y, born to the digital age, comes of age and flexes their economic muscles.

Whether the creative hires discussed in the article are truly forward thinking attempts to evolve agency thinking, or merely a cosmetic approach to positioning the agencies as digital leaders, may not ultimately matter. These new creative leaders will have the opportunity to innovate an ensure the ongoing relevancy of their agencies. I’m looking forward to seeing the results.

……………………………………
By Iga | Chicago, IL
I enjoy reading all your comments, especially digschulman. Seems like we are all on the same page as far as our assessment of interactive impact. Digschulman however, made an interesting delineation between two groups: one led by a ‘traditional’ ECD and the other one let by a ‘digital’ guy. Here is my take on that.

I also have background in traditional (print) media and several years ago transitioned into interactive. Over a period of a few years I freelanced at several digital shops and that gave me a unique perspective on this subject, as I could see how agencies are run. Now, I am one of the creative leaders working in e-commerce.
First of all, it is not so much about who leads the thinking in the agency but how. Although- I want to make a point right here, that a CD who has only print, or only broadcast experience is irrelevant and obsolete. Hybrids are the most sought-after skill set right now. Now, let’s go back to the ‘how’ point.

The basic mistake pretty much all big digital agencies make is that they adapt the old-school, traditional-shop, waterfall process and way of working. That leads to a lot of inefficiency and confusion. What works for print and broadcast doesn’t work for digital.
The creative leader needs to understand that digital is not only different channel or medium but a different product as well. Here, you are creating an environment, a setup for content consumption, vs brand messaging interruption. It needs to carry a value for the user, not just fill the periphery of the web page with flashy stuff, or creating mini sites that are neither informative or entertaining. The digital process is much more involved and complicated, so the traditional top-down, waterfall method doesn’t work. This requires ECD’s to be involved, almost hands-on in every aspect of creation and production. Some call it agile way of working, some call it iterative – where the team consisting of several disciplines: visual design, copy, UX architects, developers, IT (backend), analytics, content creators, project management. etc – is brainstorming together.
The traditional model (first creative, then production)is too segmented and disconnected.

Putting digital people at the top of the ladder without overhauling the entire approach won’t change the outcome. It’s just a matter of time before the clients will see through that.
I am on the client side now, and the trend is to do away with most of the agencies that we’ve had. Instead, we set up an internal agency to handle most of our needs, hiring top talent from best digital shops. Our competitors are doing the same.

……………………………………
When the news is confirmed no doubt the opinions will be flying around like hot fat spitting from the frying pan. This kind of move has been on the cards for some time and could finally be the tipping point for many agencies that have been considering this kind of move. Watch this space…
April 20, 2010

Great digital creative

At the recent AdAge Digital conference, Ashley Ringrose (one of my ex-colleagues from Sydney), did a great presentation about how to develop great creative online display ads. As reported in AdAge, the “co-founder of Soap Creative and curator of Bannerblog, had a few ideas. Among them: A truly interactive ad must have an interactive idea. That, and it should be useful, not annoying, to consumers”.

Below is his presentation of six rules for making great web ads. You’ll find lots of examples of great work from the likes of Crispin Porter & Bogusky for VW, Bridge Worldwide for Pringles, Glue UK for Coke Zero and Grand Union for the U.K.’s National Health Service. Click on the banners to see them live. Inspiring stuff Ashley!

….

March 31, 2010

Week of Tweets #10

Oops, slipped a little in my weekly updates from the world of Twitter. It does mean that I have a few weeks to pick from so this should be good…

Interesting article – TV + Twitter @time: http://bit.ly/cdrmrW

  • Seems like Twitter is the new water cooler. But rather than “did you see that show” it is “I’m watching this great show, tune in with me and let’s chat in real time”. This effect contributed to the fact that the 2010 Super Bowl was the most watched U.S. TV show ever, surpassing the finale of M*A*S*H. This year’s Olympics far outrated the 2006 Games. The Emmys, Grammys and Golden Globes all increased, and on March 7, about 41 million people watched the Oscars, 5 million more than last year. Read on >

mobilemania

Thanks for sharing! RT @digital_london: Wunderman’s Mobile Mania: A Manual For The Second Internet Revolution: http://bit.ly/aprzBc

If you’ve been around as long as me you would have heard “this is the year of mobile” for about 10 years now. Maybe this time it’s true. This great manual from Wunderman spells out what to expect…

Phew! RT @AdweekDotCom: Old Is the New Young: Adults keep adolescent values – teens maintain a more ‘adult’ outlook. http://bit.ly/cleNap

  • I’ve actually noticed this with my own teenage daughter. She is sooooooo sensible. She really keeps us straight. I hear her say “what is that terrible music you’re listening to” or “please grow up. This article looks into this strange trend.

A 12 year old boy in my daughter’s class just made an iPhone app for the school. I now feel officially old.

  • OK, so the app could be better. But he did something I can’t do. So after being relieved that I’m the “new young” I suddenly feel ancient.

Careful brands, its a jungle out there! RT @simonmainwaring: Nestle’s social media meltdown. Lots to be learned here. http://bit.ly/cSO48S

  • The world of social media can be a minefield. Especially if your product costs the lives of cuddly hairy animals…

Time to change – RT @parsonsdigital: Why Today’s Ad Agencies Won’t Cut It Tomorrow: http://bit.ly/b1oRXX

  • There is so much talk about how the traditional agency is on its way out. I think they are smart enough to move with the times. Maybe they could move faster but they are not the quartet playing on the deck of the Titanic. Ad agency people are first on the boat.

ipad_179145xWill ads on the pad take off? NYTimes: Advertisers Show Interest in iPad http://s.nyt.com/u/Q_m

  • This weekend is the beginning of a new era in hyperbole. World-changing, magical, paradigm-shifting… Advertisers just want to know how to use it to sell more stuff. Let the fun begin.

Inspiring… RT @hellokinsella: Some nice stuff here. 2010 MediaGuardian Innovation Awards winners: http://bit.ly

  • This is the third year of the Megas (MediaGuardian Innovation Awards). These awards “recognise those at the pinnacle of achievement in media innovation. The finalists and winners represent thinkers and doers in UK media who act as a catalyst for change and inspire others with their ideas and actions”. Check out the winners. They are (dare I say it?) mega…

Great video interview. RT @darrylohrt: How Pepsico embraces digital – with @jkarpf & @boughb: http://bit.ly/byrsov

    RT @BBHLabs: Something for Saturday morning – our recap of SXSW, the highlights & themes; a @BBHLabs post – http://bit.ly/a34N0b

    • If you followed anyone on Twitter attending the event you would not have garnered much information. The best I got was from Lars Bastholm who ended up in a BBQ coma. But this article from BBH sums it up nicely.

    RT @BBHLabs: New Forrester report out: Future of Agencies: focus on Ideas, Interaction, Intelligence; @AdAge reviews: http://j.mp/cW1SQZ

    • Agencies should be ashamed if it takes a client to drag them into the 21st century. But that is what is happening. Read on

    I always end on a smile (that sounds a little rude).

    Nice RT @adland: RT @kylevanblerk Augmented reality before there was AR. Flipbook that creates a rainbow in your hand. http://bit.ly/avCoYm

    • Yes, there is more to life than digital.

    rainbow3

    Don’t forget to follow me on Twitter.

    http://twitter.com/digitaladman

    January 5, 2010

    Happy Digital New year

    As we end a decade that has seen incredible progress in all things digital many people are speculating what 2010 holds for interactive advertising.

    In AdWeek they looked at the top digital trends for 2010.

    One interesting thought is that the pure digital agency will disappear. Many have clearly seen the need to improve their skills in brand building – one thing that “traditional” agencies have long been experienced at. Meanwhile these traditional agencies have been hiring experienced digital experts taking away the main selling point of pure digital shops. Ultimately the debate comes down to who provides the best ideas to clients. In a world of crowd-sourcing any agency should be worried about the independents who could bypass everyone.

    Social gaming is mentioned by AdWeek as being one thing to watch. With companies like FourSquare providing location-based marketing platforms we are likely to see this take off. This is especially true with the growth in the number of smart mobile devices. It’s one of the reasons why they also suggest that 2010 will finally be the year of mobile.

    Click here to read the full article.

    At AdAge, with the help of Millward Brown, they have also been looking into the crystal ball to predict what 2010 holds for digital.

    They suggest that many new online ad formats will appear in an attempt to capture more eyeballs and clicks. However, many people will be cautious and stick to the most trusted formats such as video banners. On the whole, they say that online video will continue to thrive and will move from art to science thanks to more sophisticated analytics. They do have a word of caution suggesting that “advertisers need to be sure they aren’t using technology just because they can: It will only be effective when it is relevant to the brand or the message”.
    AdAge agree with AdWeek that social (and mobile gaming) will be a hot topic. Twitter and Facebook can now be accessed from an Xbox console while games for the iPhone or other smart phones will “bring gaming to the masses”. GPS-enabled phones open up interesting possibilities and brands will be vying for their share of this new opportunity.

    Click here to read the full article.

    For my own part, I see Google as being (still) the ones to watch in 2010. The release of Google Goggles for Android could open up new possibilities while the potential launch of a Google phone could mean that smart phones get into the hands of a huge number of people. We could see a repeat of what happened when Microsoft took many of Apple’s developments in the mid 80s and allowed the masses into the world of computing.

    The possibilities for advertising and marketing will continue to grow in 2010. As digital trends become the norm, brands will be able to reach people in ways that were not possible before. Messages can be more targeted, relevent and effective.

    Have a happy digital New Year!

    December 8, 2009

    Week of Tweets #2

    Another week another flood of useful information streaming through Twitter. You could spend your whole time monitoring what’s being tweeted. These people who follow thousands of people – how do they do it? Well here are the best of the tweets I made week beginning Nov 30th…

    Nice RT @tomgooday: RT @adreviews The Sun’s highly entertaining parody of Apple’s ads captures just the right tone http://bit.ly/5v5moc

    • The Sun is a horrible British newspaper but with this video they made tries to hit back at the digitalisation of media. Reminds me of a campaign I developed for Parker pens a few years ago where I said it was the original handheld device.

    Clicktags? RT @adage: Why Some Brand Taglines are Better Suited for Interactivity: http://bit.ly/7WFm87

    • An interesting article by Calle and Pelle Sjoenell that looks at the power of copy and how some tag lines encourage more interaction than others.

    Great read RT @ChristianMezofi: Why Digital Swedes Are Moving Away From Advertising. Written by Patrick Gardner – http://bit.ly/53bdMj

    • Another good article on AdAge… “That Sweden knows a thing or two about digital advertising isn’t news to most Mad Men these days. At Cannes you can hardly swing a cyber Lion without hitting at least one Swede. If you have a Lion to swing, that is — the Swede will probably be the one holding it in the first place. But the fact Swedes now contribute a surprising share of the world’s most innovative advertising belies a deeper truth, one slowly being revealed by accelerating digitization and continued success. The truth is: Most Swedish digital advertising leaders don’t actually care all that much about advertising”.

    ‘What is worth fighting for?’ Avatar the Game – great Wired story behind its development – http://bit.ly/8dyJ24

    • Ever wondered how movie tie-in games are developed? This gives great insight…

    Can you do better than these? If so upload yours RT @bannerblog: 2009 Agency & Client Xmas Cards http://bit.ly/5uupi1

    • Every agency goes through hell trying to find the right end of year message. Bannerblog are gathering some of the best ones. Great if you have run out of ideas.

    RT @LesBenito: 10 Web trends to watch in 2010 – CNN.com http://ow.ly/166wVB

    • No doubt there will be a few more trends to watch before the end of January. But this is a good place to start…

    Truth hurts RT @adamcoomes: Hahaha. Putting a tag cloud on a customer support forum is a bad idea. http://is.gd/5csFs

    • This made me laugh. Someone thought it would be great to pull out the most common words on a customer forum. Too bad they were so negative.

    Great read… The Communications Pro of the Future (2010 Edition) in 4 parts – by John Bell http://bit.ly/6PMDoS

    • A lot of great thinking distilled into a series of articles. Worth taking the time to read (I know how hard reading anything longer than 140 characters has become)!

    It’s great to try new ideas….. or is it? RT @untitledlondon: Tweet Fail http://bit.ly/8MXqjF

    • Just for laughs…

    billboardfail_banner

    September 28, 2009

    Sources and resources

    fwaWhat would we do without the internet? I for one would still be stuck in the world of traditional advertising & marketing (not that there is anything wrong with that). But the internet, in less than 15 years, has radically altered the communications industry. It’s great to interact with your target audience rather than just talk at them. What’s great too is how we in the industry can find inspiration from what others are doing all over the world. In some ways it’s a fantastic way to spur yourself onto bigger and better ideas – at the same time it can be disheartening to find that your amazing idea has already been done by two guys working in a bedroom in Brazil.

    I thought I’d share a few of my sources of inspiration. Some of them are obvious but others may be new to you.

    FWA – the motherlode of Flash sites. Get your daily dose of Flash goodness but don’t forget to check out interviews, movies and more.

    creaCreativity Online – sign up for the newsletter too. Lots of smart campaigns get showcased, news and interviews…

    AdAge Digital – has a mostly US flavour and their articles go behind a subscription wall after a while… but still worth a weekly look.

    contagiousContagious Magazine – has a really interesting mix of commercial and more leftfield examples. If you can’t afford the subscription then get snippets by email or in summary PDFs. Enough to get the brain juiced up.

    Twitter can be an amazing resource for finding out about the latest cool happenings in the digital world. Some of the smartest people in the business are sharing their information on there. Find someone with something useful or interesting to say then check out who they are following. Just make sure you Tweet too or else the people you want to follow may block you.

    The blogosphere is full of great inspiration but it does take time to find the good ones from the bad. Some of the blogs I regularly visit are:

    PSFK – a trends research, innovation, and activation company that publishes a daily news site.

    Digital Buzz Blog – Featuring the latest digital ad campaigns, hot new websites, interactive marketing ideas, virals,
    industry news, social media, insights, and other great digital trends from all over the world.

    Digitology – is a dissection of digital culture. Here you’ll find everything from the latest digital marketing news to information on new and innovative digital products.

    Untitled Blog – They are “a young and sprightly full service digital agency” based in East London. Don’t just blow their own trumpet but share inspiring news.

    Chris Brogan – not so much for creative inspiration but a social media guru. You need to know everything that is happening in this business to be able to propose great ideas that work.

    I could go on for several pages sharing more links. But I need to keep a few to myself. Please feel free to add a few or your own.

    After all that input, if you are still struggling for inspiration try these techniques suggested by Dragos Roua…

    June 30, 2009

    Digital breakfast

    Steve Rubel, Director of Insights for Edelman Digital and well-known Lifestreamer interviewed Abbey Klaassen, digital editor at Adage over breakfast. Not sure what they ate but the conversation was short and sweet. Never heard of a Lifestream? Check out Steve’s here.