August 18, 2011

Augmented everything

Cadbury in the UK is helping to launch blippar, an app which allows smartphone users to play games using augmented reality

As part of its Spots vs Stripes Olympics-themed campaign users can play an AR game just by pointing their phone at a pack. With ‘Qwak Smack’, when they point the phone at a Cadbury chocolate bar you see an instruction screen then once the game launches players tap quacking cartoon ducks as they appear ‘out of the bar’ on an augmented-overlay on their smartphone screen. They can submit their score to go into to a prize draw.

via Creativity Online

March 2, 2011

Month of tweets #2

Spring is on its way (supposedly) and it’s that time when I take a look back at some of my favourite tweets of the month.

Feb 1: All in one place… RT @mariegoupry: RT @kevinjosselin[Compilation] 10 Incredible Interactive YouTube Videoshttp://su.pr/1SJp7w

  • This kind of thing is great for internal training (ass kicking) to get people thinking about new ways to use online video.

Feb 8: Beautiful… RT @ScottSeaborn: Creative Review: Mulberry says it with (digital) flowers: http://bit.ly/gZiy2r

  • There were a lot of dull online campaigns for Valentines (like Barbie and Ken) but this one stood out as being something special…

Feb 9: Fascinating article… RT @frogdesign: The Art of Creating Emotional Attachments to Digital Objects http://bit.ly/gRVlk3

Feb 12: When the readers become writers (or the evolution of advertising creative) – great presentation by @edwardboches http://slidesha.re/etrmXn

  • If you don’t follow Edward Boches then you are missing out. He is Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen. This is just one of his inspiring presentations…
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Feb 15: Like it… RT @ericphu: Another nice, simple campaign for KLM
  • KLM are using the viral video from really well to spread their message. After their Surprise video this one continues to show how good their service is (shame it isn’t true:)

Feb 22: PHD birthday ad invites marketers to up their game – on Brand Republic http://bit.ly/gsJJui

  • OK, kids don’t really talk like this but the thought is very powerful. Are we going to be ready for these spoilt brats when they become consumers with their own monthly paychecks to blow?


Feb 22: Google Zeitgeist: Great Minds of Our Time – great post on Brainpicker… http://bit.ly/h3INF3

  • If you are looking for some inspiration check out these videos featuring people like Lee Clow, Alex Bogusky and Salman Rushdie

Feb 28: Sweet… RT @adenhepburn: Here is a great use for AR – Ford C-Max Augmented Reality Billboards http://bit.ly/hlDl5i


and finally:

Feb 28: This boy will go far… well to SXSW at least. RT @brunoclement: The World’s Greatest Opportunity http://slidesha.re/i1vRdO

  • How do you get other people to pay for your trip to an expensive industry conference. You just need a smart idea.
July 8, 2010

Week of Tweets #15

Last update before the holidays. Things have been a little quiet after all the Cannes fuss died down. But there were still a few gems…

RT @glueisobar: Nice campaign for Dulux: have a read of the blog and watch the film in HD on YouTube. http://www.letscolourproject.com

  • It’s been a while since anyone has “Done a Sony” but this campaign by Euro RSCG London does it and more. They are actually making the world a brighter place too.

Inspiring. RT @davidgillespie: Designing the Design Problem – Nice deck from Frog Design’s David Sherwin.

Great thoughts… RT @RobMurrayUK: RT @albionlondon: Albion Blog: How do you make something go viral?! http://bit.ly/bv9Omh by @p6_ndp
  • Good advice including – Launch at exactly the right time, make people want to share it, make it simple to share it and hit the influencers. Read the full article here.
Hilarious rant (with some painful truths) RT @PSFK: George Parker: Should We Can Cannes? http://su.pr/2TcVqH
  • I love it when people get angry. Here is one classic quote about the bean counter in advertising, “Their concern is about how many people can I lay off this week before I collect my performance bonus, stuff it into my numbered bank account beneath the sidewalks of Zurich, and flee the country before the fucking wheels fall off my so-called “Agency of the Future.” An exercise otherwise known as free-market capitalism”.

Another great cover. RT @mattbuchanan fantastic @Newyorker cover. Cute, and then it socks you in the gut: http://bit.ly/djMDEG

How Nike keep doing it… RT @danpankraz: #nike ‘we don’t do advertising, we do cool stuff’ http://bit.ly/2LY7ON
  • Very few brands achieve the same kind of status in the consumer’s mind as Nike. They say it is by “an underlying commitment to their core brand idea, having inspiration and innovation as core values and being part of the customer’s life, infusing the brand into the cultural consciousness” and more…
iLike! RT @PSFK: What An iAd Looks Like http://su.pr/2W9GpL

  • Looks like the iAd is going to be the next big money spinner for Apple. Don’t you wish you’d bought shares before in good old 1999?

Layar killer? Qualcomm unveils augmented reality platform for Google Android phones – at http://bit.ly/9tsF7B

  • You don’t here much about Qualcomm but this could be a good way for them to find a new niche. Until people get bored looking at the world through their phone screens.

Small screen 3D. NYTimes: Did a Speeding Car Just Jump Out of My Cellphone? http://nyti.ms/cFpg3u

  • Meanwhile, mobile phones are going 3D!

and finally…

This may be my last blog post because: Prince: ‘The internet is completely over’. The purple one speaks out… http://bit.ly/aRP1ff

October 6, 2009

Out of the box

Augmented reality may be the latest bandwagon but very few people are using it for anything really useful. I love this idea from the United States Postal Service that checks if your package fits in the priority mail box.