November 21, 2011

Catch that eel

B-Reel have taken projection mapping one step further with this installation that allows people to play a game of Eels in 3 dimensions using mobile. Will be interesting to see how this technology develops further with some investment from a major brand. Then everyone will be doing it.

May 21, 2011

CLIO Interactive winners

The awards season rolls onwards, this time with the CLIOS. Only a month until the Cannes craziness commences. But for now let’s look at what the CLIOS juries chose to get gold, silver, bronze and more…

Vail EpicMix: Crispin Porter + Bogusky

How do you transform the skiing experience using mobile technology (and win a gold at the CLIOS)? Here’s how…

IKEA -Homemade is best: Forsman & Bodenfors

As well as winning gold for the interactive campaign that supported the amazing Homemade is best cookbooks they also won silver for the Kondis app that was part of the same campaign. They showed you some delicious cake recipes but you had to earn them by running a certain distance. The app told you when you had run far enough.

SOUR/MIRROR: Masashi + Qanta + Saqoosha + Hiroki

This interactive music video looks a bit painful to get going but once it does the results are pretty amazing. This won a silver.

Streetmuseum: Brothers and Sisters

A bronze award went to this amazing app for The Museum of London that overlayed photos of the old city onto the current view seen through your iPhone.

And the Grand Clio goes to…

Wilderness Downtown: Google Creative Lab and B-Reel

I think everyone has seen this by now but it’s worth looking at the making of to see how you can still be truly innovative in digital today. Congratulations guys (and great song too).