September 17, 2013

Save the boy

Here is another great campaign for St. John Ambulance by BBH London. After winning a silver Film Lion for last year’s excruciating “Helpless” spot they return with a new film and interactive experience. The film hinges on an element of surprise. You know something’s going to happen to this kid—but what? In the end, though, it’s not really about the child at all. It’s about the woman and the man, and only one of them has a chance to save the boy’s life.

The 60-second spot is supported by an interactive experience that immerses you in the story and demonstrates simple first aid, which can be the difference between life and death. via Adweek

March 14, 2012

SXSW – where innovation gets unboxed

For the past few years SXSW has slowly grown in stature to become one of the premier global events for innovative ideas and a launch pad for the next generation dotcom businesses. This year, more than ever it is a magnet for brands, marketers and agency folk looking for the next big thing. Let’s take a look at what’s been going down…

Marvel ReEvolution

The iPad has been a shot in the arm for graphic novels (I won’t say comics) and now we see things going even further as Marvel move into the AR arena. To quote their website, “An industry first, the Marvel ReEvolution seamlessly brings the worlds of print and digital media together for a comics experience like no other. The first two elements of this exciting new initiative were revealed as Marvel Infinite Comics, a new comic book format, and Marvel AR, the first major augmented reality app from a comics company. And fans will not have to wait long to get in on the action as they will both be released with the hotly-anticipated AVENGERS VS. X-MEN #1 on April 4, when the two biggest super heroe teams in the world go to war!”

In this interview Marvel editor in chief Axel Alonso talks to Forbes’ Tomio Geron about the comic book giant’s announcement at SXSW.

Other major brands have been present at the event including Pepsi, Virgin Mobile, American Express with their exclusive Jay Z concert and Kraft. Each one hoping for a bit of SXSW magic to rub onto them as they meet up with the developers and entrepreneurs creating the next digital revolution. You can read more on AdAge Digital here.

HOMELESS HOTSPOTS

Meanwhile BBH were on the cutting edge of good taste with their Homeless Hotspots. They recruited 13 homeless people and gave them 4G wifi hotspots that people could use for a small donation. The feedback has been mixed but it certainly was a talking point.

BEAMATRON

Of course SXSW continues to be a place for experimentation as this project from Steve Clayton shows. Hrvoje Benko and Andy Wilson presented their Beamatron, an augmented reality concept that combines a projector and Kinect sensor on a pan tilt moving head – of the kind you may find in a nightclub. The setup utilizes KinectFusion to build a 3D model of a space and enables projected graphics to react in physically appropriate ways. For example a virtual car can be driven around the floor of the room bumping into actual obstacles and running over real ramps.

No festival is complete without its own awards so check out the finalists for the SXSW Interactive Awards here. I’ll follow up with a post about the winners.

May 17, 2011

One Show Interactive 2011

So the winners are in and they are worthy. Here are some of this year’s gold award winners. No doubt we’ll be seeing much more if these projects as the awards season continues…

Google Chrome Fastball

To promote a fast browser to an audience that’s immune to banners and doesn’t even know what a browser is, BBH created Chrome FastBall, a race across the Internet. This first YouTube game of its kind demonstrated how your web experience is faster and easier when using Google Chrome.

Uniqlo Lucky Line

To get people excited about a new store opening Dentsu invented the “Lucky Line” where people could join the queue via Facebook and Twitter to get discounts when the store opened.


VW True Life Costs

To address the misconception that the car brand is expensive DDB UK created a website that provided an engaging, easy to understand analogy of Volkswagen’s impressive ‘whole life costs’ affordability.

IKEA Unbox the banner

As part of the spring campaign for discounted products from IKEA, Grabarz & Partners developed an online promotion that was true to the IKEA philosophy: save money by assembling it yourself. Check it out here.

Nike + GPS App

Five years ago, Nike put a chip in a shoe and changed the sport of running. Today, they’re doing it again. Introducing the Nike+ GPS app: Now, runners can join the world’s largest running club by simply downloading the app, whether laced in Nike shoes or not. Nike+ is in your pocket, ready for a run anytime. Running outdoors, GPS tracks your run—indoors, the accelerometer detects movement. Any friend who “likes” or comments on your Facebook status gives you an audible “cheer” via your headphones. Developed by R/GA of course.


There are lots more gold winners (if you can get the One Show website to scroll – I couldn’t) plus don’t forget to check out the silvers and bronzes too. Lots of inspiring stuff there.

November 2, 2010

Interactive cinema

Interactivity doesn’t just have to be about clicking. This great project from BBH London for St. John’s Ambulance took storytelling to a new dimension and engaged the audience in a tense tale of something that could happen to everyone. You can read the full story here on their blog. First aid saves lives and this campaign really brings that to life.

April 23, 2010

Week of Tweets #11

It’s time to take a walk down memory lane again and see what’s been most interesting in my Twitter feed in the past week (more like 3 weeks).

Here they come… RT @BBHLabs: Introducing BBH’s Very First iPad App, for Cadillac – a new @BBHLabs post:http://j.mp/a5EwHr

  • Only a few weeks old now and the iPad continues to get a lot of attention. This is one of the first commercial apps for the device – a partnership between Cadillac and Cool Hunting.

Just can’t get enough? RT @inspiredmag: 5 Things Depeche Mode Can Teach You About Effective Online Marketinghttp://bit.ly/bwf1Bm

  • Someone challenged Brian Clark of Copyblogger if he could write an article about online marketing using a pop-music-analogy,featuring Depeche Mode songs. The result is very clever.

Great collection… RT @loopdiloop: 30 Inspirational TED Talks on Design and Creativity http://ow.ly/1vuXg

  • It’s great when someone puts together pages like these that gather together a collection of inspiring videos. Below is the one from novelist Amy Tan.

Don’t wait for permission – RT @loopdiloop: The Delicate Art of Unauthorized Innovation http://ow.ly/1whuD

  • If you’re on Twitter then it is definitely worth following Loopdiloop who always finds great articles… like this one.

Cool… RT @100ftzombie: Iron Man 2: Interactive Trailer!http://is.gd/bq6Xf Get inside this “Iron Man 2” trailer like

  • Forget your traditional movie trailer in a banner – this example shows how far you can take the format…

Great read. RT @inspiredmag: Change, digital transformation and social media: notes from Boulder Digital Workshttp://bit.ly/as1gSQ

  • It’s great when you can feel part of amazing events around the world without even attending. But secretly I’d rather be there 🙁

Very cool! RT @baptistelimb: The Future Happens Now! When Coca Cola meets hollographic illusion: http://bit.ly/cyGqXG

  • I love it when digital and physical come together. Seen something similar at the Samsung boutique here in Amsterdam. But this is cooler.

and finally…

I’ll be there… RT @adland: Augmented Reality Flash mob in Amsterdam Saturday the 24th – join in.http://adland.tv/node/149972 via @Dabitch

  • Will have to find a way to convince my wife to come and see this happening but I hope to witness this first hand. Damn, just remembered that Layar does not work on iPhone 3G – just 3GS. Oh well, I’ll be going along anyway.