February 22, 2011

Innovation & Collaboration

Saneel Radia is Director of Innovation at BBH Labs New York and recently gave this presention to Miami Ad School students in Brooklyn. On the BBH Labs blog he says that “there’s been a clear shift toward digital product development at agencies in recent years and it seems to be the work we respect most of one another if award shows are any indication (and I’m not sure they are)”.
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He goes on to say that what he find most intriguing about the future of product development at agencies “is the intersection with collaboration. I continue to believe that serving as a scaffolding for customers to engage with brands beyond transactions is a huge opportunity for agencies, and that we’ve only scratched the surface thus far”.

May 22, 2010

Week of Tweets #13

It’s so easy to miss so much on Twitter. Been in Portugal for the past 3 days for a work conference and it feels like the world has moved on without me. I need a bot to collect the Tweets I would have found interesting based on the ones I’ve clicked previously. Now there is an idea! If you’ve missed any of my Tweets from the past 2 weeks here is my selection of the best:

Toasted marshmallow? RT @mattinnewyork: Love this post by @BBHLabs Is the iPad the new campfire. a must read. http://bit.ly/bZnGHf

  • According to BBH Labs, “Barely an opportunity goes by for someone with an ipad to share something with me. “Check this out”. “Look at this”. “Let me show you something”. Users seem to want to show off new apps, cool new vids (and of course the device itself). I am very often drawn into the experience others are having around the iPad. We literally gather round, pull up chairs”. Is this the first communal computer?

Great work… RT @bannerblog: Shots pick theit top 20 digital campaigns. Heavy weighting towards viral…. http://tinyurl.com/29a9pfa

  • These lists are always debatable. But it is always interesting to see someone elses opinion about what is best.

Word “magical” not mentioned. RT @ThinkingDigital: Interesting albeit mixed review on iPad usability from Jakob Nielsen http://bit.ly/cU3ROJ

  • Too much on my blog about the iPad? Maybe I am just subconsciously showing how much I want one. I don’t think Steve Jobs will care much about the comments on this usability review. Then again, Apple want us to believe they create the best products. Their approval process should include sending everything to Jakob Nielsen.

Awesome. RT @heywhipple: Augmented Reality Window Display To Try On Watches Without Entering Store. http://j.mp/dlBZ5c

  • I came up with this idea about 5 years ago (with some friends in HK) but never got to sell it to the client. Damn it!!!

Clever clogs RT @Campaignmag: Creative lands dream job through $6 Google campaign: http://bit.ly/aPPLTF

  • The message was a bit lame but the thinking was great. Hope you can keep it up!

Interesting article… RT @AdweekDotCom: The Search for Creative Leadership http://bit.ly/aMc1Fa

  • What makes for the ideal Chief Creative Officer today? According to this article, the job of CCO “requires exemplary creative work, the ability to attract talent, and a combination of traditional and digital skills. But today agencies also need execs who are as credible around clients as fellow staffers. That level of client connection — necessitated by increasingly flatter structures at agencies — requires a certain business savvy not typically associated with award winners at Cannes”. Call me, I’m open to offers!:)

As always, end on a smile…

Google ‘whisper ads’ detect keywords in phone calls – hilarious Onion video http://bit.ly/9Z6lHB

Until next time…