September 14, 2015

Spike of creativity

Spikes Asia just announced the winners of it’s 2015 awards. It’s part of the group that also runs Cannes Lions and usually we see the Cannes winners dominate Spikes. This year there seems to be a bit more local flavour. Let’s take a look…

The Mobile Grand Prix went to a project from South Korea. Samsung’s “Look at me” campaign by Cheil was designed to show how mobile devices could be used for good, not just sharing food selfies. The project helped autistic children connect with people around them. It also won the PR Grand Prix and several golds.

Australia and New Zealand always perform well at Spikes being two of the strongest APAC countries when it comes to creativity. This Grand Prix for the Promo & Activation category was produced for BMW by DDB Auckland. It’s a simple April Fool’s stunt that made a lot of noise…

A project for India produced by Grey Singapore picked up the Innovation Grand Prix. The Life Saving Dot turned the traditional bindi, that almost every woman in India wears on her forehead, into a life-saving tool for delivering iodine to women in rural areas. A brilliantly simple yet clever idea.

Japan has traditionally been a strong performer at international awards and this year we saw Hakuhodo Kettle Tokyo win an Innovation Gold for another project that aims to help people in need. Working with the University of Tsukuba’s Special Need School they used technology to allow handicapped children to play the piano by just using their eyes…

Check out all the Spikes winners here >

November 20, 2012

Digital Media Awards 2012

This month’s Digital Media Awards ceremony in Beijing as part of the Digital Asia Festival highlighted some world-class creative thinking from across the region. I love this gold winner in the social media category from DDB DM9JaymeSyfu in the Philippines. It’s an integrated digital campaign by Gabriela, one of the world’s foremost advocates for women’s rights, that used Facebook in a simple but impactful new way that turned every participating profile into an ad for the campaign.

Another gold went to Clemenger BBDO Sydney for their TEDx project in the media innovation category. They answered the question “What Twitter Would Look Like, Without A Laptop Or Smartphone”. They produced a one-off installation that visualised the flow of ideas around the room in real time.

Wunderman (in partnership with Ogilvy, IKON, and Naked) took gold in the FMCG category with this innovative integrated campaign for Coke. They took the world’s most iconic brand and handed it over to the public using personalization on a mass scale. After 125 years of putting the same name on every bottle of ‘Coke’, whey tried something new and printed 150 of Australia’s most popular names on ‘Coke’ bottles and cans then invited Australians to ‘Share a Coke’. I really like the way they connected digital with physical experiences to make the brand even more social.

In the automotive category the BMW Crop Circle campaign by Interone China took silver. Their task was to create awareness for the compact BMW 1 Series family and to incite the target audience to register for a driving event. They leveraged a simple truth: Chinese people are very superstitious. Anything mysterious triggers immediate strong attention and passionate discussions. They used the fact that there had never been a crop circle in the country. See the case below.

For all the winners click here.

June 14, 2010

Week of Tweets #14

Welcome to another edition of my regular roundup of favourite tweets.

Instant advertising… NYTimes: An Ad Engine to Put ‘Mad Men’ Out of Business http://nyti.ms/by4u4L

  • How automated can advertising get? This article covers some new developments in banner advertising.

Great idea… RT @intersphere: Condom brand uses#Chatroulette to create an HIV awareness campaignhttp://bit.ly/a7g4vl

Hope the video below doesn’t offend anyone. No doubt Steve Jobs will stop reading this blog now. Nice way to use fun technology to get a serious message across…

Another one converted 🙂 RT @adage: Bring on Digital: Why I No Longer Consider Myself a Traditionalist: http://bit.ly/9P0ufM

  • Liked this article showing how one “traditional” creative discovered the creative possibilities that digital provides.

RT @PSFK: BMW Brings “Joy” To Singapore With Interactive 3D Building Projection http://su.pr/20cYz5

Interesting… RT @BrandRepublic: Pepsi launches location-based iPhone app with check-in rewards http://fwd4.me/Ra2

  • I’m the king of the castle! Has Foursquare unlocked our inner children or started the next bandwagon? I still believe in location-based marketing but maybe not the version we know right now.

RT @pyesawichjr: Will the future be filled with data displays and 3D holographic objects projected into physical space? http://bit.ly/dyVmBv

  • I love a good futuristic story. This article imagines what things might be like 10 years from now. Oh how we’ll laugh when we look back at Layar (no offence guys).

Sorry, we don’t serve Flash… RT @anguswong: Restaurant replaces menus with iPads.

  • Will this replace waiters? Not really. They’ll just be wiping grease off iPad screens instead.

Now that’s a YouTube channel! RT @leorayman: DDB/Tribal launches Budweiser World Cup/reality show mashup www.BudUnited.com

  • Reality TV continues to be a great way to draw in an audience. This campaign is a great execution of a YouTube-based campaign.

Great article… RT @Razorfish: Digital advertising out; engaging experiences in (via @psfk) http://bit.ly/brIXu3

  • Does advertising work these days? Can we connect more with our audience through “brand-fueled” events and content?

and finally…

I Like!… RT @PSFK: Facebook ‘Like Button’ Goes Physical http://su.pr/2vmUhw

May 15, 2010

One Show Interactive Winners

So here we go again… awards season is upon us. Last night the One Show winners were announced and you’ll be seeing these project again and again in the coming weeks as they take home all the prizes at various festivals. I’ll stick to gold winners here but many other great projects picked up silver and bronze. Here are some of my favourites:

Monopoly City Streets by Tribal DDB London

Below is an unofficial demo video I came across. It’s amazing how Hasbro has been able to bring their classic games to life online and generate a lot of hype. Creative Director Matt Ross and Head of Technology Matt Oxley where the brains behind this great idea. It is also one of the more innovative Google Maps mashups.


HBO Imagine by BBDO

Just 2 years after blowing us all away with the incredible Voyeur project they come back with Imagine which allows you to see a story from various perspectives in a way that changes how you perceive it. Online video has really come into its own.


BMW Z4 by Dare

In a sign that augmented reality is being taken seriously it now has its own category. This project was truly integrated with an amazing TV campaign and mobile app.


Nike Chalkbot by Wieden + Kennedy

I’ve featured this project before on this blog so I’m really happy to see it pick up gold at the One Show. When you answer a brief by inventing a piece of technology it is really thinking out of the box. And all for a great cause too.


Swedish Armed Forces by DDB

Over the past few years some amazing work has been created for this client by DDB. Not sure if the example below is the project that has just been awarded (the winners list PDF is not specific enough) but it show what kind of thinking is going into the work.


Ikea Facebook Showroom by Forsman & Bodenfors

Another project previously shared on this blog. So many campaigns are now using Facebook as their platform but few use it in such an unexpected way.


No doubt the One Show site will be updated with case videos for all the projects. Take a look at all of them (not just gold winners) and try and be more creative, innovative and unexpected – yes, I’m talking to myself here!!:)