August 18, 2011

Augmented everything

Cadbury in the UK is helping to launch blippar, an app which allows smartphone users to play games using augmented reality

As part of its Spots vs Stripes Olympics-themed campaign users can¬†play an AR game just by pointing their phone at a pack. With ‘Qwak Smack’, when they point the phone at a Cadbury chocolate bar you see an instruction screen then once the game launches players tap quacking cartoon ducks as they appear ‘out of the bar’ on an augmented-overlay on their smartphone screen. They can submit their score to go into to a prize draw.

via Creativity Online