September 28, 2009

Sources and resources

fwaWhat would we do without the internet? I for one would still be stuck in the world of traditional advertising & marketing (not that there is anything wrong with that). But the internet, in less than 15 years, has radically altered the communications industry. It’s great to interact with your target audience rather than just talk at them. What’s great too is how we in the industry can find inspiration from what others are doing all over the world. In some ways it’s a fantastic way to spur yourself onto bigger and better ideas – at the same time it can be disheartening to find that your amazing idea has already been done by two guys working in a bedroom in Brazil.

I thought I’d share a few of my sources of inspiration. Some of them are obvious but others may be new to you.

FWA – the motherlode of Flash sites. Get your daily dose of Flash goodness but don’t forget to check out interviews, movies and more.

creaCreativity Online – sign up for the newsletter too. Lots of smart campaigns get showcased, news and interviews…

AdAge Digital – has a mostly US flavour and their articles go behind a subscription wall after a while… but still worth a weekly look.

contagiousContagious Magazine – has a really interesting mix of commercial and more leftfield examples. If you can’t afford the subscription then get snippets by email or in summary PDFs. Enough to get the brain juiced up.

Twitter can be an amazing resource for finding out about the latest cool happenings in the digital world. Some of the smartest people in the business are sharing their information on there. Find someone with something useful or interesting to say then check out who they are following. Just make sure you Tweet too or else the people you want to follow may block you.

The blogosphere is full of great inspiration but it does take time to find the good ones from the bad. Some of the blogs I regularly visit are:

PSFK – a trends research, innovation, and activation company that publishes a daily news site.

Digital Buzz Blog – Featuring the latest digital ad campaigns, hot new websites, interactive marketing ideas, virals,
industry news, social media, insights, and other great digital trends from all over the world.

Digitology – is a dissection of digital culture. Here you’ll find everything from the latest digital marketing news to information on new and innovative digital products.

Untitled Blog – They are “a young and sprightly full service digital agency” based in East London. Don’t just blow their own trumpet but share inspiring news.

Chris Brogan – not so much for creative inspiration but a social media guru. You need to know everything that is happening in this business to be able to propose great ideas that work.

I could go on for several pages sharing more links. But I need to keep a few to myself. Please feel free to add a few or your own.

After all that input, if you are still struggling for inspiration try these techniques suggested by Dragos Roua…