May 25, 2015

Sharper ideas

Hot on the heels of the One Show winners we now have D&AD pencil winners to admire. I’ve selected some of my favourites, ones that I haven’t shared here before…

Yellow pencil winners

Geico – Unskippable
The Martin Agency

Most pre-roll ads just beg to be skipped. But this one was designed to get the message across in a flash then make you want to watch the whole thing. They even created an extended version of one of the ads which I’m showing below. Can’t resist a naughty dog.

 

Issey Miyake – message
Tymote

Can’t find the full case video but this is a taste of a project developed in Japan with beautiful animated typography using Issey Miyake products so people could send customised messages.

 

White Pencil winners

Burger King – Proud Whopper
David the Agency Brazil

I love campaigns that piss people off. Especially ignorant bigots. It’s a super simple idea but really well executed. White Pencil winners are all about work for important causes. LGBT being the most fashionable one right now. Until Bruce Jenner makes us all sick of hearing about it.

 

Rainbow Laces
Lucky Generals

Another campaign supporting gay rights. It won’t change the mind of most morons but at least loads of brands get to show how politically correct they are…

 

Graphite Pencil

Luxottica – Penny the Pirate
Saatchi & Saatchi Sydney

Really smart idea to get young kids to have their eyes tested and to prey on the minds of paranoid parents.

 

Foxtel – Zombie Followers
Clemenger BBDO Sydney

I love anything to do with zombies so I had to choose this as my last selection. How to make maximum buzz with minimum bucks.

 

 

There were 5 Black Pencil winners. None I wanted to share here but check them out for yourself.

To me, D&AD is the ultimate award. Cannes has become ruled by scam. So congratulations to all this year’s pencil winners.

November 20, 2012

Digital Media Awards 2012

This month’s Digital Media Awards ceremony in Beijing as part of the Digital Asia Festival highlighted some world-class creative thinking from across the region. I love this gold winner in the social media category from DDB DM9JaymeSyfu in the Philippines. It’s an integrated digital campaign by Gabriela, one of the world’s foremost advocates for women’s rights, that used Facebook in a simple but impactful new way that turned every participating profile into an ad for the campaign.

Another gold went to Clemenger BBDO Sydney for their TEDx project in the media innovation category. They answered the question “What Twitter Would Look Like, Without A Laptop Or Smartphone”. They produced a one-off installation that visualised the flow of ideas around the room in real time.

Wunderman (in partnership with Ogilvy, IKON, and Naked) took gold in the FMCG category with this innovative integrated campaign for Coke. They took the world’s most iconic brand and handed it over to the public using personalization on a mass scale. After 125 years of putting the same name on every bottle of ‘Coke’, whey tried something new and printed 150 of Australia’s most popular names on ‘Coke’ bottles and cans then invited Australians to ‘Share a Coke’. I really like the way they connected digital with physical experiences to make the brand even more social.

In the automotive category the BMW Crop Circle campaign by Interone China took silver. Their task was to create awareness for the compact BMW 1 Series family and to incite the target audience to register for a driving event. They leveraged a simple truth: Chinese people are very superstitious. Anything mysterious triggers immediate strong attention and passionate discussions. They used the fact that there had never been a crop circle in the country. See the case below.

For all the winners click here.