October 8, 2014

GO CLIO!

No, this isn’t about the popular French compact car that was available as a crazy V6 version. It’s the CLIO awards that were recently announced along with a special speech from Jerry Seineld who basically said that what we do is meaningless. Yes Jerry, we already knew that.

Rather than focus on the big winners we’ve already seen soaking up the glory at Cannes and elsewhere, I want to look at some of the lesser known projects.

Red Urban in Toronto won bronze for this inspiring website that tells the story of a VW Beetle that went around the world several times. Everyone talks about storytelling these days. But if you find a compelling story and tell it beautifully it can be really touching.

OK, this next one won gold but not enough noise has been made about this. The Beats Music app from R/GA shows how human technology can be. With curated suggestions and questions to gauge your mood they are able to give you playlists that match who you are. Let’s see what Apple will do with this now they’ve made Dre the richest gangsta on earth.

Having a terrible president (again) and being the sick man of Europe seems to be sparking a lot of creativity in France. We’ve seen a lot of award winning work this year from les Francais. Here is a lesser known project for SNCF from TBWA that picked up a bronze CLIO. To recruit new engineers they challenged potential candidates with an impossible game. OK, so they only ended up hiring 10 people. But they were geniuses!!

Here is one last one from the Innovative Media category. While adamandeveDDB earned lots of buzz for their Harvey Nichols work this year they’ve done some other great projects too. This one for Google brought passionate soccer fans from around the world to a live football match thanks to the power of Google +

So don’t just check out the grand prix and gold winners. There are some interesting nuggets to be found in the lesser metals and shortlists.

Check out all the 2014 CLIO winners here

May 25, 2009

And another awards goes to…

logo50The award season keeps on giving and as usual we see the same projects being rewarded. The CLIOs are celebrating their 50th anniversary and my favourite recent project from Crispin Porter + Burger King took the grand prize. The Whopper Sacrifice is roasting all competition this year. Let’s see how it does in Cannes.

Golds went to the Fiat ECO Drive project and Sprint NOW among others. Check out the full list here although you can only see screen shots of the winners. See previous post on the One Show for links to some of these projects.