May 21, 2011

CLIO Interactive winners

The awards season rolls onwards, this time with the CLIOS. Only a month until the Cannes craziness commences. But for now let’s look at what the CLIOS juries chose to get gold, silver, bronze and more…

Vail EpicMix: Crispin Porter + Bogusky

How do you transform the skiing experience using mobile technology (and win a gold at the CLIOS)? Here’s how…

IKEA -Homemade is best: Forsman & Bodenfors

As well as winning gold for the interactive campaign that supported the amazing Homemade is best cookbooks they also won silver for the Kondis app that was part of the same campaign. They showed you some delicious cake recipes but you had to earn them by running a certain distance. The app told you when you had run far enough.

SOUR/MIRROR: Masashi + Qanta + Saqoosha + Hiroki

This interactive music video looks a bit painful to get going but once it does the results are pretty amazing. This won a silver.

Streetmuseum: Brothers and Sisters

A bronze award went to this amazing app for The Museum of London that overlayed photos of the old city onto the current view seen through your iPhone.

And the Grand Clio goes to…

Wilderness Downtown: Google Creative Lab and B-Reel

I think everyone has seen this by now but it’s worth looking at the making of to see how you can still be truly innovative in digital today. Congratulations guys (and great song too).

May 28, 2010

And the CLIO goes to…

The award season keeps on rolling. The CLIOs were announced this week and some nice projects scored gold. Let’s take a look at some…

The World’s Biggest Signpost – Nokia. Farfar, Stockholm

I love interactivity on a massive scale. This project combines mobile, location-based services, social and more. A worthy winner.

Virtual Box Simulator – United States Postal Service. AKQA, Washington.

We see so many pointless ways to use augmented reality it’s great to see a useful tool being recognised for taking an interesting technique and applying some smart thinking.

Magical X-mas Cards – The Swedish Post. Crispin Porter + Bogusky Europe.

I had not seen this project until now. Great ideal beautifully executed. Another example of digital and physical coming together in a creative new way.

Twelpforce – Best Buy. Crispin Porter + Bogusky, Boulder.

Using Twitter to give customers access to support from real people. CP+B took this idea and built a whole campaign around it.
Take a look at all the winners here. It’s interesting that HBO Imagine can win a gold at the One Show but only a bronze at the CLIOs. Go figure.