March 14, 2014

Slurp!

It’s the season for scams in the run up to Cannes. I usually hate them but this one made me laugh.

To quote Adweek, “To encourage moviegoers to stay quiet during a film, Saatchi Denmark filmed audience members milling around the lobby sipping soda through straws and pulling stupid faces, then quickly edited the footage into the background of a fake movie trailer. In the middle of the supposed preview, viewers suddenly saw themselves on the screen, ruining a perfectly cheesy sex scene with their odd expressions and obnoxious slurping sounds”.

November 20, 2012

Digital Media Awards 2012

This month’s Digital Media Awards ceremony in Beijing as part of the Digital Asia Festival highlighted some world-class creative thinking from across the region. I love this gold winner in the social media category from DDB DM9JaymeSyfu in the Philippines. It’s an integrated digital campaign by Gabriela, one of the world’s foremost advocates for women’s rights, that used Facebook in a simple but impactful new way that turned every participating profile into an ad for the campaign.

Another gold went to Clemenger BBDO Sydney for their TEDx project in the media innovation category. They answered the question “What Twitter Would Look Like, Without A Laptop Or Smartphone”. They produced a one-off installation that visualised the flow of ideas around the room in real time.

Wunderman (in partnership with Ogilvy, IKON, and Naked) took gold in the FMCG category with this innovative integrated campaign for Coke. They took the world’s most iconic brand and handed it over to the public using personalization on a mass scale. After 125 years of putting the same name on every bottle of ‘Coke’, whey tried something new and printed 150 of Australia’s most popular names on ‘Coke’ bottles and cans then invited Australians to ‘Share a Coke’. I really like the way they connected digital with physical experiences to make the brand even more social.

In the automotive category the BMW Crop Circle campaign by Interone China took silver. Their task was to create awareness for the compact BMW 1 Series family and to incite the target audience to register for a driving event. They leveraged a simple truth: Chinese people are very superstitious. Anything mysterious triggers immediate strong attention and passionate discussions. They used the fact that there had never been a crop circle in the country. See the case below.

For all the winners click here.

September 6, 2010

Week of tweets #17 (summer is over edition)

I seem to be very bad at doing this on a weekly basis. I could say it doesn’t matter as nobody reads my blog but I had my highest ever visitor count in August. So no excuses… this better be good!

Great! RT @Schwartzie14: 1 of the smartest creatives in advertising gives u some excellent tips on expanding yr brain – http://bit.ly/9m5Y6S

  • I love a good list and in this one from Edward Boches he shares a selection of books and blogs designed to help anyone in their digital evolution.

How do you top the Nike Chalkbot? Meet Precious – the bike with a brain… on DigitalBuzz Blog http://bit.ly/bntxiB

Good read… RT @BBHLabs: Interview w/ MDC & Partners Chief Innovation Officer @faris, check it out http://j.mp/agaeXb

  • Faris Yakob from MDC & Partners is one of the many smart people driving our industry forward. So when he speaks you have to listen – especially when you see his hair.

Real world social – RT @adenhepburn: Facebook Integration At The Coca Cola Village http://bit.ly/9RsK63

  • Digital and physical are becoming more and more intertwined. This beach party looks like hell on earth to me but presents some really interesting possibilities for making social networks more real world.

Do We Need a New Definition of Creativity? In Today’s Digital World, the Answer Is Yes – AdAge article…http://bit.ly/d7UETa

  • In this article by Ana Andjelic she gives some tips about being creative in in the ad world today. She says that “the best creative is the creation of relationships, connections and interactions. It connects tools with behaviors, locations, and objects. It creates networks or systems. To be creative there, you need to be strategic: you need to figure out who connects to whom, when and why and to what result. Simply, you need to plan for a chain reaction. These networks then give way to a collective creativity that becomes visible to all to use it, build upon it, change it, and add to it”. Keep reading here.

Like… RT @adenhepburn: Sony: Media Monster Wars Facebook App http://bit.ly/aH68Eu (great example of branded social gaming!)

Great article… RT @Clickaholic: RT @LarryTolpin: 50 Ways to Foster a Culture of Innovation – http://j.mp/ciUJZa

  • Some great tips here such as having no fixed rules or templates, getting rid of fear, having fun, making mistakes and more…

Revenge of the Nerd: Great review by Scott Foundas of upcoming movie The Social Network. Must see it…http://tinyurl.com/2e9jqu2

  • Will Mark Zuckerberg be queuing up to see this one? I doubt it.

Looking good… RT @chrisgrayson: VIDEO: Augmented Reality cosmetic virtual mirror kiosk by @IBM, demo for Clinique –http://is.gd/eRXdK

  • We will definitely be seeing a lot more of this instore digital displays and interactive kiosks as the technology become cheaper. IBM seem to be investing a lot of money into it. The voice over on the demo is not very exciting but the possibilities are…

and to end on a lighter note as usual….

Apple take note – great sponsorship opportunity 🙂 RT @robbiew: Sez my 4 yr old daughter: “I want to go to Paris and see the iPhone Tower”

March 4, 2010

Happiness through social media

Thought I’d share this great presentation from Coke’s Group Director of Worldwide Interactive Marketing. It real shows the power of social media when it comes to big brands.
View more presentations from iStrategy.