March 10, 2010

Conversations = conversion

Arto Joensuu, Head of Digital Marketing at Nokia, and the rest of his search & social team are spreading the message that conversations are the new conversion across Nokia and beyond:

“Smart brands embrace the notion of co-creating social practices with customers and listen carefully to when these come to life in specific usage contexts of a particular product. These conversational conversions are the future for brand success as they are fueled through advocacy. Conversations are thus the new conversion metric smart brands will start to measure”.

via the We are social blog