October 30, 2009

Social Media Day

The Ogilvy London Digital Lab ran a Social Media and CRM Day on London last month with around 80 clients. This video shows some of the various companies who were there helping to demonstrate the possibilities of social media. There were also several presentations that coveredĀ four key practices in social media:

– Listen for insights from conversations that drive engagement.

– Participate with customers in authentic conversations.

– Activate influence in and outside of your customer set.

– Engage communities with brand value exchange wherever they gather.

To demonstrate how companies are using social media to transform relationships, Brooke Molinaroli of BT introduced the audience to BTCare on Twitter, ‘their helpdesk in real-time on steroids’ which is proactively find customers needing help and support.