Tag Archives: David Ogilvy

How to rise to the top of the tree

By admin | Published: September 1, 2010
The book that inspired this blog, David Ogilvy’s “Confessions of an Advertising Man”, has a chapter dedicated to helping people rise to the top. He talks about being ambitious (but not so aggressive that your fellow workers destroy you), being informed about the business you’re working on and putting in long hours. In the 21st [...]
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Making great online videos

By admin | Published: July 28, 2010
Regular readers of this blog will know that I am gradually going through David Ogilvy’s book “Confessions of an Advertising Man” and giving a 21st century spin to all the various chapters. This time it is all about making good TV commercials. What would David make of today’s world where people probably spend more time online [...]
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How to write potent webcopy

By admin | Published: June 14, 2010
As regular readers know, I’m going through each chapter in David Ogilvy’s book “Confessions of an Advertising Man” while giving them a digital update. When I came to the chapter “How to write potent copy” I realised that not being a copywriter might put me at a disadvantage. So I called upon my colleague Henk [...]
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