Tag Archives: Dentsu

Spikes with a conscience

By admin | Published: September 23, 2012
The newly announced winners at Spikes Asia show that marketing with a conscience is now a mainstream trend. Whether it’s sustainability or social responsibility, brands are discovering that doing good is good for everyone – even the bottom line. The best example from Spikes was the Grand Prix winner in the Digital category. The Connecting [...]
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Spikes digital winners

By admin | Published: September 25, 2011
The dust has settled and the advertising folk have left Singapore to be replaced by the Formula 1 fans for a weekend of noise and mayhem. Not much different then. Let’s take a look at some of the digital campaigns that were awarded at the festival. The Grand Prix went to Colenso BBDO New Zealand for [...]
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One Show Interactive 2011

By admin | Published: May 17, 2011
So the winners are in and they are worthy. Here are some of this year’s gold award winners. No doubt we’ll be seeing much more if these projects as the awards season continues… Google Chrome Fastball To promote a fast browser to an audience that’s immune to banners and doesn’t even know what a browser is, BBH [...]
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Week of tweets #22

By admin | Published: December 19, 2010
After 6 weeks working in Shanghai I’ve barely managed to keep tweeting while my blogging has been very thin on the ground. Well, these regular updates from my life on Twitter hopefully make up for my silence. iCandy – Dentsu London’s light extrusion 3D text demo now available to everyone as an iPad app… http://engt.co/epVKIS This amazing project [...]
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Catch an iButterfly

By admin | Published: November 3, 2010
Mobile coupons are really catching on right now but trust the Japanese to make the whole experience more beautiful and whimsical. Dentsu have created iButterfly where augmented reality butterflies can be found around the country using a special iPhone app. Catch one and you’ve caught a coupon to be used nearby. Tweet This Post
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